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Patrick Reid of Greenwich School of Management (also iSensa Limited, UK) and Brian Lyttle of LiquidHub Inc (US) have recently published an article reviewing the adoption of organic search engine optimisation techniques in the Corporate Communications area in major UK companies. The work demonstrates variable adoption of these techniques and the potential to improve rankings by some quite simple steps.
Simon Quayle, Director, Digital Communications, Corporate Communications at GlaxoSmithKline commented on the recent publication: "It is refreshing to see a very practical approach, highlighting the need to give some technical consideration to optimising digital communications. These are areas of increasing importance to any communications professional and our external stakeholders who expect to be able to find critical information.".
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