Study your Part-time Executive MBA in Media Management in London
If you are interested in this programme, you might want to:
The Plymouth Media Management EMBA at GSoM has been designed to give managers from media industries such as printing, publishing, graphic design, marketing communications, and those involved in electronic media, the management skills they require in today’s integrated media world.
This unique course comprises of modules on current management best practice and specialist media management to provide course members with the ability to develop creative solutions to the management problems they may encounter within the cross-media business environment.
Managers today need to have a range of transferable skills that enable them to operate in diverse business environments. Traditional industries like printing and publishing have to embrace the integration of print with electronic formats, to deliver products in a variety of ways. This is forcing the industry to develop new markets and business models in order to survive and prosper.
Graduates from this course will have the necessary skills to make a real contribution to traditional and emerging media businesses and markets.
Mode of attendance
The University of Plymouth Executive MBA programmes at Greenwich School of Management is studied part-time over 24 months comprising of 7 weekends (Fri afternoon; Saturday & Sunday all day) and 3 Saturdays
Programme Fee
EMBA part-time start dates
- 7th May 2011
- 10th June 2011
- 1st October 2011
- 4th November 2011
- 28th January 2012
- 3rd February 2012
- 13th April 2012
- 12th May 2012
- 8th June 2012
An applicant must normally have obtained:
A recognised Bachelor degree at 2.2 or higher
classification or an equivalent qualification;
or
An NQF Level 6 qualification;
or
The Greenwich School of Management Diploma in Management Studies (DMS).
And
Applicants are required to have a minimum of 3
years' managerial experience.
Mature applicants with evidence of good managerial work experience may be considered on their individual merits as special cases, please contact our Advice Team to discuss your eligibility.
If your first language is not English you will be required to demonstrate English Language proficiency at IELTS band 6 or above. Please feel free to call our Advisors on +44 (0) 208 516 7800 or email enquiry@greenwich-college.ac.uk for information about English Language requirements.
If you are unsure if you qualify or would like advice concerning your eligibility for your chosen programme please contact a Course Advisor at the School on +44 (0) 208 516 7800 or by email enquiry@greenwich-college.ac.uk.
The Greenwich School of Management Course Advisors are available for informal personal consultations to help you ensure you choose the right programme compatible with your career and educational goals. If you would like to arrange an appointment please contact our Course Advice Team.
How to make an application
To make an application you must send us the following information:
- Your completed GSoM Application Form
Application forms are available in your prospectus pack or you can click the 'Apply' link to the right and complete the form online. If you need any help or advice before completing the application form please call the School and speak to a course advisor who will advise you. You are also welcome to visit the school where we can assist with completing your application.
- The GSoM International Student Declaration Form
If you require a Student Visa to study in the UK you will be required to complete this form. Click here to download a copy of the International Student Declaration Form.
- Copies of your qualifications as listed on your application form.
- Your CV / Resume detailing your educational and professional achievements.
- A Reference from a place of study or an employer. - References must be on letterhead paper, signed and dated by your referee.
- A photocopy of the relevant pages of your passport. - For example front cover, personal details page and any pages indicating relevant visas or migration stamps.
- The Application Fee of £130. This can be paid by cheque or postal order made payable to 'Greenwich School of Management Ltd'. Credit/Debit Card, or by Bank Transfer (click here for the GSoM account details). The application fee is entirely refundable should you not be accepted.
Send the above to the Admissions Department at GSoM either by post or email:
Email: admissions@greenwich-college.ac.uk
Admissions
Greenwich School of Management
Royal Hill
Greenwich
London
SE10 8RD
To email your application, scan and attach your documentation and arrange the application fee payment as above. If you wish you can submit an application in person.
Level of Entry
If you are unsure whether you qualify for an Executive MBA programme please feel free to either:
Apply for the programme. You may well be accepted.
Your registration fee is refundable if you are not
accepted.
Or
Make an appointment to see us: Call +44 (0)20 8516 7800 or
email: enquiry@greenwich-college.ac.uk
In either case if you are not qualified for Registration
then we will recommend the most efficient way for you
to qualify.
Registration
On receipt of your application form and enclosures the
School will assess your application and:
- Accept your application if you are qualified for the
programme. (If you are not qualified the School
may suggest an alternative programme that suits
your needs and qualifications).
- Forward to you an acceptance letter and statement
of fees. These letters will inform you of the date
that you should enrol and the duration and cost of
the programme.
Enrolment
- You should arrive at Greenwich School of
Management on the date specified on your
acceptance letter.
- You will be expected to pay your tuition fees on or
before enrolment.
Further Information
- Tuition fees are payable in advance (instalment plans are available by arrangement).
- Tuition fees are non-refundable.
- The registration fee is refundable should the School be unable to accept you.
- Overseas students are reminded that they must comply with
Home Office regulations on immigration, particularly with
respect to attendance.A medical certificate must support
absences due to illness.
- Programme details are correct at the time of going to press
but are subject to alteration.
Programmes will only take place if justified by demand.
- All fees are inclusive of Government taxes.
Students must adhere to the regulations relating to their
programme.
- The Students’ Union Fee of £10 may be paid on enrolment.
- The admission requirements stated for the programmes
represent the minimum entry standard. Greenwich School of
Management and the University of Plymouth reserve the right
to require entry standards above the minimum.
- The School reserves the right to refuse to accept or to enrol
any student
Programme Modules
»
Media Enterprise Planning
Module Content
Developing a business requires industry insight, thorough market analysis, financial planning, creativity and commitment. This module explores the contexts for enterprise and innovation in the fast changing media business environment of today. Consideration will be given for opportunities for growth in an existing media business and in the development of a new ‘start-up’ business. Students will have the opportunity in this module to study, through research, a detailed facet of media that they have identified as an area of special interest. The work involves the student in the production of a case study on the subject through fieldwork and secondary research.
»
Media Market Dynamics
Module Content
What new business models will media industries need to adopt to survive and create new markets? The move by media buyers towards outsourcing, and foreign competition entering home markets will be examined in terms of how it affects a range of media markets.
How companies can develop strategies to create new markets is another key area that this module will focus on. Market analysis and business planning will also be covered, along with assessing ways that companies can gain competitive advantage. Consideration will be given to whether forming a strategic alliance, or entering into a partnership with another organisation can bring about business growth.
»
Media Operations Strategy
Module Description
Effective managers understand how technology, and operations strategy can be used to drive a business forward, and how it can be used to gain competitive advantage.
Module Content
In order to provide business skills and insight into the analysis, modeling and design of business operation processes in the various sectors of the media industry the module will examine client and supplier related problems, as well as studying relevant business models. It is also concerned with supply chain analysis and developing solutions, which will improve the management of demand for and the fulfillment/distribution of media products and services. The effective application of a quality management system within a company can provide valuable mechanisms to help drive competitive advantage and the entry into new markets, quality programmes and accreditation issues re ISO will be examined in relation to their operational and marketing benefits.
»
Business Environment and Strategic Management
Module Description
Since the management of organizations is influenced
by many external as well as internal factors, it is
necessary to identify and understand the ways in
which they influence management policies. It is also
essential to understand how they influence strategic
aims and how interrelationships affect long term
planning and decision-taking.
Module Content
The nature of strategic planning and its relationship to
operational policies; organizational objectives and their
impact upon resource acquisition and deployment;
internal and external factors governing organizational
objectives; compatibility of objectives; strategic
choices, the direction and pace of change; evaluating
strategic risks and methods of minimisation; methods
of controlling strategic change; process of planning
and managing organizational strategy; time horizons
for long term planning, the effect of technological
innovation and the emergence of new competition.
»
Marketing Planning and Promotion
Module Description
As an essential element of the management of
organizations, marketing is significant as a theoretical
and practical base for all managers. Whatever their
specialist roles, all managers should be aware of the
nature of the markets served and the relationships with
their customers, since these factors have an impact on
the ways in which all operations are planned and
managed.
Module Content
The strategic nature of marketing; market segment
characteristics; bases of consumer behaviour;
elements of marketing plans; assessing marketing
opportunities by using market information; marketing
mix; use of controls in marketing; integration of
marketing communications; promotion and
communications; integration of marketing policies with
other management functions; applying marketing and
customer communications to particular company
situations and public sector organizations; setting a
promotion plan; identifying the promotion mix;
measuring the cost effectiveness of promotion; relating
sales and promotion policy to market size and
structure.
»
Accounting and Finance For Managers
Module Description
For non-specialist accountants this module introduces
the basic concepts and techniques of Accounting and
Finance and demonstrates the tasks and methods of
identifying and resolving management financial issues.
Module Content
The purposes of accounting; the uses of accounting
information; the role of the financial accountant and the
management accountant; the nature of financial
information; company financial statements; the use of
financial statements for management decisions; nature
and techniques of financial controls; investment
appraisal; raising finance; allocation of resources; use
of working capital.
»
Leadership and the Management of Strategic Change
Module Description
Effective management depends not only on the right
policy and techniques. It requires the appropriate
management structure and allocation of responsibilities
and accountability. It also necessitates reward systems
which stimulate energy and provide incentives to
achieve management objectives. These features of
management will only work in organisations where
effective leadership is present to plan, organise and
communicate them.
Module Content
Nature, purpose and structures of management
organisation; allocation of responsibilities and
accountability within organisation; influence of
resources and objectives on organisation; changing
size and technology on structure and organisation; role
of leadership on structure and management
organisation; management culture and the influence of
leadership; symptoms of poor leadership; role of
leadership in strategic change.
»
Research Skills and Project Management
Module Description
This module provides a grounding in project planning,
literature review and the principles of research
methodology as a preparation for undertaking the
major project as a culmination of the programme. The
module covers the selection of an appropriate topic
for the dissertation; methods of identifying and
recording primary and secondary sources of
information; strengths and weaknesses of different
types of research methodology; methods of referencing
information gathered from published work; compiling a
bibliography; effective presentation techniques
including a logical connection between objectives,
methods, evidence and conclusions.
»
Dissertation
Module Description
Managers should be capable of investigating the
nature of and optimal solutions to a major business
problem (or set of related problems) in one company or
a number of companies operating with similar
technologies or in similar markets. Such an
investigation encompasses knowledge acquired from
the subject matter of the taught modules of the
programme and also methods of research of both a
primary and a secondary nature.
The dissertation element of the MBA programme
involves the preparation and presentation of a project
of approximately 15,000 words in length directed
towards the identification of a significant business
problem of a company or industry and
recommendations for policy making and action based
upon a thorough examination of evidence and
information relevant to the problem. The dissertation
will also contain an examination of the published
literature and will select a methodology appropriate to
the problem investigated.
About the University of Plymouth
The University of Plymouth is consistently ranked in the top 50% of British universities and has recently been awarded the prestigious accolade of being one of the top five modern universities in the UK.
The University, with over thirty thousand students studying on and off campus, is one of the largest in the country and is renowned for its reputation in offering an outstanding student experience across all faculties. With its continued focus on innovation and teaching, the University has successfully brought about a number of partnerships which is evidenced in the continual development of programmes offered here at Greenwich School of Management.
In addition to the various teaching accolades that have been awarded to the University of Plymouth, there have also been government funded programmes for excellence in Teaching and Learning, as well as 12 National Teaching Fellows. Moreover, in light of the changing socio-economic factors facing both Universities and students, Plymouth has been chosen to pilot a national two year degree programme for the public sector.
With the Vice-Chancellor’s aim of marking the University of Plymouth as "the enterprise university" and being a world-leading postgraduate and doctoral research institution, the University is undoubtedly a leading player in British higher education.
