Greenwich School of Management Logo
Switchboard - 020 8516 7800

MBA Strategic Management

Study your Strategic Management MBA in London

If you are interested in this programme, you might want to:


The Greenwich School of Management Master of Business Administration (MBA), Strategic Management pathway is the classic, traditional MBA. The masters programme is awarded by the University of Plymouth and is studied in the heart of historic Greenwich, London.

More about the Strategic Management pathway

The Strategic Management MBA programme is well suited to professional managers who want to gain an insight into the working of the various functional areas of management across the organisation. This MBA pathway suits those who are looking to further their careers either in their present area of expertise and professional competence or who are looking to change career path or to venture into consultancy.

The main philosophy of the Strategic Management Master of Business Administration programme is that management can be taught as a unified body of knowledge, applicable to any business organisation.

This MBA programme aims to develop the analytical skills of the course members within the context of management. These skills embody the knowledge, techniques and best practice in business administration and focus on problem identification and problem solving.

Please click the modules tab above for more information on the course content.

If you would like advice concerning your eligibility or would like to discuss the programme in more detail please contact a Course Advisor at the School on +44 (0) 208 516 7800 or by email enquiry@greenwich-college.ac.uk.

Mode of attendance

The University of Plymouth MBA programmes at Greenwich School of Management can be studied by attendance in the following modes:

   Daytime - 12 months full-time or 24 months part-time
   Evening - 24 months part-time
   Executive - 24 months (7 weekends and 3 Saturdays)

Full-time programmes are conducted between Monday and Friday, during the day. Part-time programmes are conducted at two daytime or evening sessions per week.

Programme Fee

EU £8,500
Non-EU £8,500

Starting Dates

The Daytime and Evening MBA programmes have enrolment dates in February, June and October each year. The Executive MBA programmes have ten enrolment possibilities each year (see application form for details).

Exam Fees

Exam registration - £10 per exam

ENTRY REQUIREMENTS - MBA PROGRAMMES

An applicant must normally have obtained:

  • A recognised Bachelor degree at 2.2 or higher classification or an equivalent qualification;

Or

  • An NQF Level 6 qualification;

Or

And

Applicants are required to have a minimum of two years’ managerial experience.

And

If your first language is not English you will be required to demonstrate English Language proficiency at IELTS band 6 or above. Please feel free to call our Admissions Advisors on +44 (0) 208 516 7800 or email enquiry@greenwich-college.ac.uk for information about English Language requirements.

If you are unsure if you qualify or would like advice concerning your eligibility for your chosen programme please contact a Course Advisor at the School on +44 (0) 208 516 7800 or by email enquiry@greenwich-college.ac.uk.

The Greenwich School of Management Course Advisors are available for informal personal consultations to help you ensure you choose the right programme compatible with your career and educational goals. If you would like to arrange an appointment please contact our Course Advice Team.

Thank you for choosing GSoM for your studies. The following information is a guide to submitting your application.


How to make an application

To make an application you must send us the following information:

  1. Your completed GSoM Application Form - Application forms are available in your prospectus pack or you can click here to complete the form online.

    If you need any help or advice before completing the application form please write to or telephone the School and speak to a counsellor who will advise you.


  2. The GSoM International Student Declaration Form - If you require a Student Visa to study in the UK you will be required to complete this form. Click here to download a copy of the International Student Declaration Form.

  3. Copies of your qualifications as listed on your application form.

  4. Your CV / Resume detailing your educational and professional achievements.

  5. A Reference from a place of study or an employer. - References must be on letterhead paper, signed and dated by your referee.

  6. A photocopy of the relevant pages of your passport. - For example front cover, personal details page and any pages indicating relevant visas or migration stamps.

  7. The Application Fee of £130. - This can be paid by cheque or postal order made payable to ‘Greenwich School of Management Ltd’. Credit / Debit Card, or by Bank Transfer (click here for the GSoM account details). The application fee is entirely refundable should you not be accepted.

Send the above to the Admissions Department at GSoM either by post or email:

Email: admissions@greenwich-college.ac.uk

Admissions
Greenwich School of Management
Royal Hill
Greenwich
London
SE10 8RD

To email your application, scan and attach your documentation and arrange the application fee payment as above. If you wish you can submit an application in person.




Registration

On receipt of your application form and enclosures the School will assess your application and:

  1. Accept your application if you are qualified for the programme. (If you are not qualified the School may suggest an alternative programme that suits your needs and qualifications).
  2. Forward to you an acceptance letter and statement of fees. These letters will inform you of the date that you should enrol and the duration and cost of the programme.

Enrolment

  1. You should arrive at Greenwich School of Management on the date specified on your acceptance letter.
  2. You will be expected to pay your tuition fees on or before enrolment.

Programme Modules

» Business Environment and Strategic Management

Module Description
Since the management of organisations is influenced by many external as well as internal factors, it is necessary to identify and understand the ways in which they influence management policies. It is also essential to understand how they influence strategic aims and how interrelationships affect long term planning and decision-taking.

Module Content
The nature of strategic planning and its relationship to operational policies; organisational objectives and their impact upon resource acquisition and deployment; internal and external factors governing organisational objectives; compatibility of objectives; strategic choices, the direction and pace of change; evaluating strategic risks and methods of minimisation; methods of controlling strategic change; process of planning and managing organisational strategy; time horizons for long term planning, the effect of technological innovation and the emergence of new competition.

» The Strategy of International Business

Module Description
International business frequently involves different problems of management organisation and policy to achieve corporate success compared to those of the home market. This module identifies the former problems and provides methods of determining means of exploring policies likely to lead to successful outcomes.

Module Content
International business environment; differences in business culture between the home and overseas markets; methods of formulating strategy for overseas business; methods of serving overseas markets: direct exporting, overseas subsidiaries, agency, licensing, joint ventures; contrasting the strategy of overseas business between small and large companies, consumer goods and capital goods industries, service industries; methods of credit use and optimum finance; international capital markets; establishing and maintaining international communications; meeting international competition; political risks; the impact of e-commerce.

» Leadership and the Management of Strategic Change

Module Description
Effective management depends not only on the right policy and techniques. It requires the appropriate management structure and allocation of responsibilities and accountability. It also necessitates reward systems which stimulate energy and provide incentives to achieve management objectives. These features of management will only work in organisations where effective leadership is present to plan, organise and communicate them.

Module Content
Nature, purpose and structures of management organisation; allocation of responsibilities and accountability within organisation; influence of resources and objectives on organisation; changing size and technology on structure and organisation; role of leadership on structure and management organisation; management culture and the influence of leadership; symptoms of poor leadership; role of leadership in strategic change.

» Accounting and Finance for Managers

Module Description
For non-specialist accountants this module introduces the basic concepts and techniques of Accounting and Finance and demonstrates the tasks and methods of identifying and resolving management financial issues.

Module Content
The purposes of accounting; the uses of accounting information; the role of the financial accountant and the management accountant; the nature of financial information; company financial statements; the use of financial statements for management decisions; nature and techniques of financial controls; investment appraisal; raising finance; allocation of resources; use of working capital.

» Marketing Planning and Promotion

Module Description
As an essential element of the management of organisations, marketing is significant as a theoretical and practical base for all managers. Whatever their specialist roles, all managers should be aware of the nature of the markets served and the relationships with their customers, since these factors have an impact on the ways in which all operations are planned and managed.

Module Content
The strategic nature of marketing; market segment characteristics; bases of consumer behaviour; elements of marketing plans; assessing marketing opportunities by using market information; marketing mix; use of controls in marketing; integration of marketing communications; promotion and communications; integration of marketing policies with other management functions; applying marketing and customer communications to particular company situations and public sector organisations; setting a promotion plan; identifying the promotion mix; measuring the cost effectiveness of promotion; relating sales and promotion policy to market size and structure.

» Management Information and Communication Systems

Module Description
Successful organisations depend upon the quality of the information available and the system of communicating both within the organisation and externally with suppliers and markets. Thus the technology employed is a crucial factor in effective management. It is therefore imperative that managers understand and are able to use this technology to enhance the quality of their decision-taking.

Module Content
The dependence of management decision on information and communications systems; the strategic role of MICS; the technological features of MICS; innovation in MICS; the formation and integration of functional management policies; evaluation of MICS; the limitations of systems; the differing needs of organisations according to size, structure, technology employed and markets served; use of systems for control purposes; private and public sector management applications; developing MICS capabilities and knowledge management; e-commerce applications.

» Human Resource Management

Module Description
This module introduces the nature of corporate culture and change in organisations and the roles played by managers, individuals, groups and teams. It is also designed to develop an understanding of both the strategy and operational aspects of the management of human resources in organisations, and also the ways in which the quality of HRM affects all the functions of management.

Module Content
The nature of HRM and the principal problem areas; significant functional areas of HRM; human resource planning; organisational change and human resource deployment; causes of conflict and methods of resolution; nature of organisational culture and the factors contributing to it; individual perceptions and motivations; HRM and impact on other management functions; HRM and teams; career development and promotion of personal skills; strategy of HRM.

» Research Skills and Project Management

Module Description
This module provides a grounding in project planning, literature review and the principles of research methodology as a preparation for undertaking the major project as a culmination of the programme. The module covers the selection of an appropriate topic for the dissertation; methods of identifying and recording primary and secondary sources of information; strengths and weaknesses of different types of research methodology; methods of referencing information gathered from published work; compiling a bibliography; effective presentation techniques including a logical connection between objectives, methods, evidence and conclusions.

» Dissertation

Module Description
Managers should be capable of investigating the nature of optimal solutions to a major business problem (or set of related problems) in one company or a number of companies operating with similar technologies or in similar markets. Such an investigation encompasses knowledge acquired from the subject matter of the taught modules of the programme and also methods of research of both a primary and a secondary nature.

The dissertation element of the MBA programme involves the preparation and presentation of a project of approximately 15,000 words in length directed towards the identification of a significant business problem of a company or industry and recommendations for policy making and action based upon a thorough examination of evidence and information relevant to the problem. The dissertation will also contain an examination of the published literature and will select a methodology appropriate to the problem investigated.



About the University of Plymouth

The University of Plymouth is consistently ranked in the top 50% of British universities and has recently been awarded the prestigious accolade of being one of the top five modern universities in the UK.

The University, with over thirty thousand students studying on and off campus, is one of the largest in the country and is renowned for its reputation in offering an outstanding student experience across all faculties. With its continued focus on innovation and teaching, the University has successfully brought about a number of partnerships which is evidenced in the continual development of programmes offered here at Greenwich School of Management.

In addition to the various teaching accolades that have been awarded to the University of Plymouth, there have also been government funded programmes for excellence in Teaching and Learning, as well as 12 National Teaching Fellows. Moreover, in light of the changing socio-economic factors facing both Universities and students, Plymouth has been chosen to pilot a national two year degree programme for the public sector.

With the Vice-Chancellor’s aim of marking the University of Plymouth as "the enterprise university" and being a world-leading postgraduate and doctoral research institution, the University is undoubtedly a leading player in British higher education.

Bookmark and Share
Phone a Course Advisor
020 8516 7800
MBA Homepage

Please call the switchboard on 020 8516 7800 for general queries or queries regarding a programme you are already enrolled on.
© 2012 Greenwich School of Management
Meridian House
Royal Hill
Greenwich
London
SE10 8RD