Study your Strategic Management MBA in London
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The Greenwich School of Management Master of Business Administration (MBA), Strategic Management pathway is the classic, traditional MBA. The masters programme is awarded by the University of Plymouth and is studied in the heart of historic Greenwich, London.
More about the Strategic Management pathway
The Strategic Management MBA programme is well suited to professional managers who want to gain an insight into the working of the various functional areas of management across the organisation.
This MBA pathway suits those who are looking to further their careers either in their present area of expertise and professional competence or who are looking to change career path or to venture into consultancy.
The main philosophy of the Strategic Management Master of Business Administration programme is that management can be taught as a unified body of knowledge, applicable to any business organisation.
This MBA programme aims to develop the analytical skills of the course members within the context of management. These skills embody the knowledge, techniques and best practice in business administration and focus on problem identification and problem solving.
Please click the modules tab above for more information on the course content.
If you would like advice concerning your eligibility or would like to discuss the programme in more detail please contact a Course Advisor at the School on +44 (0) 208 516 7800 or by email enquiry@greenwich-college.ac.uk.
Mode of attendance
The University of Plymouth MBA programmes at
Greenwich School of Management can be studied by
attendance in the following modes:
Daytime - 12 months full-time or 24 months part-time
Evening - 24 months part-time
Executive - 24 months (7 weekends and 3 Saturdays)
Full-time programmes are conducted between Monday
and Friday, during the day. Part-time programmes are
conducted at two daytime or evening sessions per
week.
Programme Fee
Starting Dates
The Daytime and Evening MBA programmes have
enrolment dates in February, June and October each year. The Executive MBA programmes have ten enrolment possibilities each year (see application form for details).
Exam Fees
Exam registration - £10 per exam
ENTRY REQUIREMENTS - MBA PROGRAMMES
An applicant must normally have obtained:
- A recognised Bachelor degree at 2.2 or higher
classification or an equivalent qualification;
Or
- An NQF Level 6 qualification;
Or
And
Applicants are required to have a minimum of two
years’ managerial experience.
And
If your first language is not English you will be required to demonstrate English Language proficiency at IELTS band 6 or above. Please feel free to call our Admissions Advisors on +44 (0) 208 516 7800 or email enquiry@greenwich-college.ac.uk for information about English Language requirements.
If you are unsure if you qualify or would like advice concerning your eligibility for your chosen programme please contact a Course Advisor at the School on +44 (0) 208 516 7800 or by email enquiry@greenwich-college.ac.uk.
The Greenwich School of Management Course Advisors are available for informal personal consultations to help you ensure you choose the right programme compatible with your career and educational goals. If you would like to arrange an appointment please contact our Course Advice Team.
Thank you for choosing GSoM for your studies. The following information is a guide to submitting your application.
How to make an application
To make an application you must send us the following information:
- Your completed GSoM Application Form - Application forms are available in your prospectus pack or you can click here to complete the form online.
If you need any help or advice before completing the application form please write to or telephone the School and speak to a counsellor who will advise you.
- The GSoM International Student Declaration Form - If you require a Student Visa to study in the UK you will be required to complete this form. Click here to download a copy of the International Student Declaration Form.
- Copies of your qualifications as listed on your application form.
- Your CV / Resume detailing your educational and professional achievements.
- A Reference from a place of study or an employer. - References must be on letterhead paper, signed and dated by your referee.
- A photocopy of the relevant pages of your passport. - For example front cover, personal details page and any pages indicating relevant visas or migration stamps.
- The Application Fee of £130. - This can be paid by cheque or postal order made payable to ‘Greenwich School of Management Ltd’. Credit / Debit Card, or by Bank Transfer (click here for the GSoM account details). The application fee is entirely refundable should you not be accepted.
Send the above to the Admissions Department at GSoM either by post or email:
Email: admissions@greenwich-college.ac.uk
Admissions
Greenwich School of Management
Royal Hill
Greenwich
London
SE10 8RD
To email your application, scan and attach your documentation and arrange the application fee payment as above. If you wish you can submit an application in person.
Registration
On receipt of your application form and enclosures the
School will assess your application and:
- Accept your application if you are qualified for the
programme. (If you are not qualified the School
may suggest an alternative programme that suits
your needs and qualifications).
- Forward to you an acceptance letter and statement
of fees. These letters will inform you of the date
that you should enrol and the duration and cost of
the programme.
Enrolment
- You should arrive at Greenwich School of
Management on the date specified on your
acceptance letter.
- You will be expected to pay your tuition fees on or
before enrolment.
Programme Modules
»
Business Environment and Strategic Management
Module Description
Since the management of organisations is influenced
by many external as well as internal factors, it is
necessary to identify and understand the ways in
which they influence management policies. It is also
essential to understand how they influence strategic
aims and how interrelationships affect long term
planning and decision-taking.
Module Content
The nature of strategic planning and its relationship to
operational policies; organisational objectives and their
impact upon resource acquisition and deployment;
internal and external factors governing organisational
objectives; compatibility of objectives; strategic
choices, the direction and pace of change; evaluating
strategic risks and methods of minimisation; methods
of controlling strategic change; process of planning
and managing organisational strategy; time horizons
for long term planning, the effect of technological
innovation and the emergence of new competition.
»
The Strategy of International Business
Module Description
International business frequently involves different
problems of management organisation and policy to
achieve corporate success compared to those of the
home market. This module identifies the former
problems and provides methods of determining means
of exploring policies likely to lead to successful
outcomes.
Module Content
International business environment; differences in
business culture between the home and overseas
markets; methods of formulating strategy for overseas
business; methods of serving overseas markets: direct
exporting, overseas subsidiaries, agency, licensing,
joint ventures; contrasting the strategy of overseas
business between small and large companies,
consumer goods and capital goods industries, service
industries; methods of credit use and optimum finance;
international capital markets; establishing and
maintaining international communications; meeting
international competition; political risks; the impact of
e-commerce.
»
Leadership and the Management of Strategic Change
Module Description
Effective management depends not only on the right
policy and techniques. It requires the appropriate
management structure and allocation of responsibilities
and accountability. It also necessitates reward systems
which stimulate energy and provide incentives to
achieve management objectives. These features of
management will only work in organisations where
effective leadership is present to plan, organise and
communicate them.
Module Content
Nature, purpose and structures of management
organisation; allocation of responsibilities and
accountability within organisation; influence of
resources and objectives on organisation; changing
size and technology on structure and organisation; role
of leadership on structure and management
organisation; management culture and the influence of
leadership; symptoms of poor leadership; role of
leadership in strategic change.
»
Accounting and Finance for Managers
Module Description
For non-specialist accountants this module introduces
the basic concepts and techniques of Accounting and
Finance and demonstrates the tasks and methods of
identifying and resolving management financial issues.
Module Content
The purposes of accounting; the uses of accounting
information; the role of the financial accountant and the
management accountant; the nature of financial
information; company financial statements; the use of
financial statements for management decisions; nature
and techniques of financial controls; investment
appraisal; raising finance; allocation of resources; use
of working capital.
»
Marketing Planning and Promotion
Module Description
As an essential element of the management of
organisations, marketing is significant as a theoretical
and practical base for all managers. Whatever their
specialist roles, all managers should be aware of the
nature of the markets served and the relationships with
their customers, since these factors have an impact on
the ways in which all operations are planned and
managed.
Module Content
The strategic nature of marketing; market segment
characteristics; bases of consumer behaviour;
elements of marketing plans; assessing marketing
opportunities by using market information; marketing
mix; use of controls in marketing; integration of
marketing communications; promotion and
communications; integration of marketing policies with
other management functions; applying marketing and
customer communications to particular company
situations and public sector organisations; setting a
promotion plan; identifying the promotion mix;
measuring the cost effectiveness of promotion; relating
sales and promotion policy to market size and
structure.
»
Management Information and Communication Systems
Module Description
Successful organisations depend upon the quality of
the information available and the system of
communicating both within the organisation and
externally with suppliers and markets. Thus the
technology employed is a crucial factor in effective
management. It is therefore imperative that managers
understand and are able to use this technology to
enhance the quality of their decision-taking.
Module Content
The dependence of management decision on
information and communications systems; the strategic
role of MICS; the technological features of MICS;
innovation in MICS; the formation and integration of
functional management policies; evaluation of MICS;
the limitations of systems; the differing needs of
organisations according to size, structure, technology
employed and markets served; use of systems for
control purposes; private and public sector
management applications; developing MICS
capabilities and knowledge management; e-commerce
applications.
»
Human Resource Management
Module Description
This module introduces the nature of corporate culture
and change in organisations and the roles played by
managers, individuals, groups and teams. It is also
designed to develop an understanding of both the
strategy and operational aspects of the management
of human resources in organisations, and also the
ways in which the quality of HRM affects all the
functions of management.
Module Content
The nature of HRM and the principal problem areas;
significant functional areas of HRM; human resource
planning; organisational change and human resource
deployment; causes of conflict and methods of
resolution; nature of organisational culture and the
factors contributing to it; individual perceptions and
motivations; HRM and impact on other management
functions; HRM and teams; career development and
promotion of personal skills; strategy of HRM.
»
Research Skills and Project Management
Module Description
This module provides a grounding in project planning,
literature review and the principles of research
methodology as a preparation for undertaking the
major project as a culmination of the programme. The
module covers the selection of an appropriate topic
for the dissertation; methods of identifying and
recording primary and secondary sources of
information; strengths and weaknesses of different
types of research methodology; methods of referencing
information gathered from published work; compiling a
bibliography; effective presentation techniques
including a logical connection between objectives,
methods, evidence and conclusions.
»
Dissertation
Module Description
Managers should be capable of investigating the
nature of optimal solutions to a major business
problem (or set of related problems) in one company or
a number of companies operating with similar
technologies or in similar markets. Such an
investigation encompasses knowledge acquired from
the subject matter of the taught modules of the
programme and also methods of research of both a
primary and a secondary nature.
The dissertation element of the MBA programme
involves the preparation and presentation of a project
of approximately 15,000 words in length directed
towards the identification of a significant business
problem of a company or industry and
recommendations for policy making and action based
upon a thorough examination of evidence and
information relevant to the problem. The dissertation
will also contain an examination of the published
literature and will select a methodology appropriate to
the problem investigated.
About the University of Plymouth
The University of Plymouth is consistently ranked in the top 50% of British universities and has recently been awarded the prestigious accolade of being one of the top five modern universities in the UK.
The University, with over thirty thousand students studying on and off campus, is one of the largest in the country and is renowned for its reputation in offering an outstanding student experience across all faculties. With its continued focus on innovation and teaching, the University has successfully brought about a number of partnerships which is evidenced in the continual development of programmes offered here at Greenwich School of Management.
In addition to the various teaching accolades that have been awarded to the University of Plymouth, there have also been government funded programmes for excellence in Teaching and Learning, as well as 12 National Teaching Fellows. Moreover, in light of the changing socio-economic factors facing both Universities and students, Plymouth has been chosen to pilot a national two year degree programme for the public sector.
With the Vice-Chancellor’s aim of marking the University of Plymouth as "the enterprise university" and being a world-leading postgraduate and doctoral research institution, the University is undoubtedly a leading player in British higher education.