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MBA (University of Wales)

Study your General Management MBA in London

If you are interested in this programme, you might want to:


The Master of Business Administration (MBA) degree has in recent years become the foremost academic qualification for managers. Greenwich School of Management offer a recognised university postgraduate degree programme studied in Greenwich, London.

Students can study one of the following MBA routes:

  • MBA Strategic Management
  • MBA Financial Management
  • MBA Human Resource Management
  • MBA Marketing

The named award conferred upon successful completion of the programme is the MBA and is not route specific.

More about the University of Wales MBA

Academics and industrialists alike have recognised the value of the MBA postgraduate degree in developing staff for the challenges of the rapidly changing business environment. Research has shown that a Masters degree assists the personal development of managers, as well as benefiting their professional life and benefiting their careers in business management internationally.

One of the strengths of the Greenwich School of Management MBA degree programme is the diversity of the course members’ backgrounds and experiences. The range of functional, professional and vocational skills and knowledge that participants bring to the programme allows the lecturing faculty to test the validity of theoretical concepts against a rich background of personal and organisational outlooks.

The programmes encourage individuals from all walks of life, and from all organisational, business and educational backgrounds. Engineers, accountants, legal practitioners, those in the caring professions and other technically-based professionals, can all benefit from the education and experience of the Master of Business Administration (MBA). Indeed, the programme is rooted in the belief that the wider the range of programme members’ backgrounds and experiences the more it aids the learning process.

Tuition

There are lectures and associated tutorials in all subjects and the learning process is augmented by active participation through case studies. Business exercises, problem-based group projects and workshops are also used. These techniques allow the programme members to pursue their own professional interests and those of their companies; whether large corporations or small businesses.

Progression

Successful completion of the MBA or MSc programme can lead to entrance to the PhD programme offered at Greenwich School of Management.

Mode of attendance

Daytime - 12 months full-time

Full time programmes conducted between Monday and Friday, during the day.

Programme Fee

EU £8,500
Non-EU £8,500

Starting Dates

Enrolment dates in February, June and October each year.

Exam Fees

Exam registration - £10 per exam

An applicant must normally have obtained:

A recognised Bachelor degree at 2.2 or higher classification or an equivalent qualification;

Or

An NQF Level 6 qualification;

Or

The Greenwich School of Management Diploma in Management Studies (DMS).


If your first language is not English you will be required to demonstrate English Language proficiency at IELTS band 6 or above. Please feel free to call our Admissions Advisors on +44 (0) 208 516 7800 or email enquiry@greenwich-college.ac.uk for information about English Language requirements.


If you are unsure if you qualify or would like advice concerning your eligibility for your chosen programme please contact a Course Advisor at the School on +44 (0) 208 516 7800 or by email enquiry@greenwich-college.ac.uk. If you are not qualified for Registration then we will recommend the most efficient way for you to qualify.

The Greenwich School of Management Course Advisors are available for informal personal consultations to help you ensure you choose the right programme compatible with your career and educational goals. If you would like to arrange an appointment please contact our Course Advice Team.

How to make an application

To make an application you must send us the following information:

  1. Your completed GSoM Application Form
    Application forms are available in your prospectus pack or you can click the 'Apply' link to the right and complete the form online. If you need any help or advice before completing the application form please call the School and speak to a course advisor who will advise you. You are also welcome to visit the school where we can assist with completing your application.
  2. The GSoM International Student Declaration Form
    If you require a Student Visa to study in the UK you will be required to complete this form. Click here to download a copy of the International Student Declaration Form.
  3. Copies of your qualifications as listed on your application form.
  4. Your CV / Resume detailing your educational and professional achievements.
  5. A Reference from a place of study or an employer. - References must be on letterhead paper, signed and dated by your referee.
  6. A photocopy of the relevant pages of your passport. - For example front cover, personal details page and any pages indicating relevant visas or migration stamps.
  7. The Application Fee of £130. This can be paid by cheque or postal order made payable to 'Greenwich School of Management Ltd'. Credit/Debit Card, or by Bank Transfer (click here for the GSoM account details). The application fee is entirely refundable should you not be accepted.

Send the above to the Admissions Department at GSoM either by post or email:

Email: admissions@greenwich-college.ac.uk

Admissions
Greenwich School of Management
Royal Hill
Greenwich
London
SE10 8RD

To email your application, scan and attach your documentation and arrange the application fee payment as above. If you wish you can submit an application in person.

Level of Entry

If you are unsure whether you qualify for an MBA programme please feel free to either:

Apply for the programme. You may well be accepted. Your registration fee is refundable if you are not accepted.

Or

Make an appointment to see us: Call +44 (0)20 8516 7800 or email: enquiry@greenwich-college.ac.uk

In either case if you are not qualified for Registration then we will recommend the most efficient way for you to qualify.


Registration

On receipt of your application form and enclosures the School will assess your application and:

  1. Accept your application if you are qualified for the programme. (If you are not qualified the School may suggest an alternative programme that suits your needs and qualifications).
  2. Forward to you an acceptance letter and statement of fees. These letters will inform you of the date that you should enrol and the duration and cost of the programme.

Enrolment

  1. You should arrive at Greenwich School of Management on the date specified on your acceptance letter.
  2. You will be expected to pay your tuition fees on or before enrolment.


Further Information

  • Tuition fees are payable in advance (instalment plans are available by arrangement).
  • Tuition fees are non-refundable.
  • The registration fee is refundable should the School be unable to accept you.
  • Overseas students are reminded that they must comply with Home Office regulations on immigration, particularly with respect to attendance.A medical certificate must support absences due to illness.
  • Programme details are correct at the time of going to press but are subject to alteration.
  • Programmes will only take place if justified by demand.
  • All fees are inclusive of Government taxes.
  • Students must adhere to the regulations relating to their programme.
  • The Students’ Union Fee of £10 may be paid on enrolment.
  • The admission requirements stated for the programmes represent the minimum entry standard. Greenwich School of Management and the University of Plymouth reserve the right to require entry standards above the minimum.
  • The School reserves the right to refuse to accept or to enrol any student

MBA Strategic Management route

» Business Environment and Strategic Management

Module Description
Since the management of organizations is influenced by many external as well as internal factors, it is necessary to identify and understand the ways in which they influence management policies. It is also essential to understand how they influence strategic aims and how interrelationships affect long term planning and decision-taking.

Module Content
The nature of strategic planning and its relationship to operational policies; organizational objectives and their impact upon resource acquisition and deployment; internal and external factors governing organizational objectives; compatibility of objectives; strategic choices, the direction and pace of change; evaluating strategic risks and methods of minimisation; methods of controlling strategic change; process of planning and managing organizational strategy; time horizons for long term planning, the effect of technological innovation and the emergence of new competition.

» The Strategy of International Business

Module Description
International business frequently involves different problems of management organization and policy to achieve corporate success compared to those of the home market. This module identifies the former problems and provides methods of determining means of exploring policies likely to lead to successful outcomes.

Module Content
International business environment; differences in business culture between the home and overseas markets; methods of formulating strategy for overseas business; methods of serving overseas markets: direct exporting, overseas subsidiaries, agency, licensing, joint ventures; contrasting the strategy of overseas business between small and large companies, consumer goods and capital goods industries, service industries; methods of credit use and optimum finance; international capital markets; establishing and maintaining international communications; meeting international competition; political risks; the impact of e-commerce.

» Leadership and the Management of Strategic Change

Module Description
Effective management depends not only on the right policy and techniques. It requires the appropriate management structure and allocation of responsibilities and accountability. It also necessitates reward systems which stimulate energy and provide incentives to achieve management objectives. These features of management will only work in organisations where effective leadership is present to plan, organise and communicate them.

Module Content
Nature, purpose and structures of management organisation; allocation of responsibilities and accountability within organisation; influence of resources and objectives on organisation; changing size and technology on structure and organisation; role of leadership on structure and management organisation; management culture and the influence of leadership; symptoms of poor leadership; role of leadership in strategic change.

» Accounting and Finance for Managers

Module Description
For non-specialist accountants this module introduces the basic concepts and techniques of Accounting and Finance and demonstrates the tasks and methods of identifying and resolving management financial issues.

Module Content
The purposes of accounting; the uses of accounting information; the role of the financial accountant and the management accountant; the nature of financial information; company financial statements; the use of financial statements for management decisions; nature and techniques of financial controls; investment appraisal; raising finance; allocation of resources; use of working capital.

» Marketing Planning and Promotion

Module Description
As an essential element of the management of organizations, marketing is significant as a theoretical and practical base for all managers. Whatever their specialist roles, all managers should be aware of the nature of the markets served and the relationships with their customers, since these factors have an impact on the ways in which all operations are planned and managed.

Module Content
The strategic nature of marketing; market segment characteristics; bases of consumer behaviour; elements of marketing plans; assessing marketing opportunities by using market information; marketing mix; use of controls in marketing; integration of marketing communications; promotion and communications; integration of marketing policies with other management functions; applying marketing and customer communications to particular company situations and public sector organizations; setting a promotion plan; identifying the promotion mix; measuring the cost effectiveness of promotion; relating sales and promotion policy to market size and structure.

» Management Information and Communication Systems

Module Description
Successful organizations depend upon the quality of the information available and the system of communicating both within the organisation and externally with suppliers and markets. Thus the technology employed is a crucial factor in effective management. It is therefore imperative that managers understand and are able to use this technology to enhance the quality of their decision-taking.

Module Content
The dependence of management decision on information and communications systems; the strategic role of MICS; the technological features of MICS; innovation in MICS; the formation and integration of functional management policies; evaluation of MICS; the limitations of systems; the differing needs of organizations according to size, structure, technology employed and markets served; use of systems for control purposes; private and public sector management applications; developing MICS capabilities and knowledge management; e-commerce applications.

» Human Resource Management

Module Description
This module introduces the nature of corporate culture and change in organisations and the roles played by managers, individuals, groups and teams. It is also designed to develop an understanding of both the strategy and operational aspects of the management of human resources in organisations, and also the ways in which the quality of HRM affects all the functions of management.

Module Content
The nature of HRM and the principal problem areas; significant functional areas of HRM; human resource planning; organizational change and human resource deployment; causes of conflict and methods of resolution; nature of organisational culture and the factors contributing to it; individual perceptions and motivations; HRM and impact on other management functions; HRM and teams; career development and promotion of personal skills; strategy of HRM.

» Research Skills and Project Management

Module Description
This module provides a grounding in project planning, literature review and the principles of research methodology as a preparation for undertaking the major project as a culmination of the programme. The module covers the selection of an appropriate topic for the dissertation; methods of identifying and recording primary and secondary sources of information; strengths and weaknesses of different types of research methodology; methods of referencing information gathered from published work; compiling a bibliography; effective presentation techniques including a logical connection between objectives, methods, evidence and conclusions.

» Dissertation

Module Description
Managers should be capable of investigating the nature of optimal solutions to a major business problem (or set of related problems) in one company or a number of companies operating with similar technologies or in similar markets. Such an investigation encompasses knowledge acquired from the subject matter of the taught modules of the programme and also methods of research of both a primary and a secondary nature.

The dissertation element of the MBA programme involves the preparation and presentation of a project of approximately 15,000 words in length directed towards the identification of a significant business problem of a company or industry and recommendations for policy making and action based upon a thorough examination of evidence and information relevant to the problem. The dissertation will also contain an examination of the published literature and will select a methodology appropriate to the problem investigated.



MBA Financial Management route

» Financial and Management Accounting

Module Description
This module aims to demonstrate the method of producing financial statements from the trial balance. The profit and loss account, balance sheet and cash flow statement will be analysed. Students will be introduced to the basic concepts of group accounts and methods of identifying and determining the financial viability of companies. The module will also provide an understanding of how management decisions are made from a financial perspective.

Module Content
Financial statements of limited companies: balance sheet, profit and loss account, cash flow analysis, business performance analysis; depreciation, inflation; accounting policies; ratio analysis; cash flow statements; directors’ responsibilities; cost analysis, break-even, marginal costs, cost allocation; cost management; financial decision making; budgeting; financial forecasting; debtors and credit management; strategic financial reporting and strategic management accounting; responsibility accounting; transfer pricing.

» Accounting and Finance for Managers

Module Description
For non-specialist accountants this module introduces the basic concepts and techniques of Accounting and Finance and demonstrates the tasks and methods of identifying and resolving management financial issues.

Module Content
The purposes of accounting; the uses of accounting information; the role of the financial accountant and the management accountant; the nature of financial information; company financial statements; the use of financial statements for management decisions; nature and techniques of financial controls; investment appraisal; raising finance; allocation of resources; use of working capital.

» Marketing Planning and Promotion

Module Description
As an essential element of the management of organizations, marketing is significant as a theoretical and practical base for all managers. Whatever their specialist roles, all managers should be aware of the nature of the markets served and the relationships with their customers, since these factors have an impact on the ways in which all operations are planned and managed.

Module Content
The strategic nature of marketing; market segment characteristics; bases of consumer behaviour; elements of marketing plans; assessing marketing opportunities by using market information; marketing mix; use of controls in marketing; integration of marketing communications; promotion and communications; integration of marketing policies with other management functions; applying marketing and customer communications to particular company situations and public sector organizations; setting a promotion plan; identifying the promotion mix; measuring the cost effectiveness of promotion; relating sales and promotion policy to market size and structure.

» Management Information and Communication Systems

Module Description
Successful organizations depend upon the quality of the information available and the system of communicating both within the organisation and externally with suppliers and markets. Thus the technology employed is a crucial factor in effective management. It is therefore imperative that managers understand and are able to use this technology to enhance the quality of their decision-taking.

Module Content
The dependence of management decision on information and communications systems; the strategic role of MICS; the technological features of MICS; innovation in MICS; the formation and integration of functional management policies; evaluation of MICS; the limitations of systems; the differing needs of organizations according to size, structure, technology employed and markets served; use of systems for control purposes; private and public sector management applications; developing MICS capabilities and knowledge management; e-commerce applications.

» Human Resource Management

Module Description
This module introduces the nature of corporate culture and change in organisations and the roles played by managers, individuals, groups and teams. It is also designed to develop an understanding of both the strategy and operational aspects of the management of human resources in organisations, and also the ways in which the quality of HRM affects all the functions of management.

Module Content
The nature of HRM and the principal problem areas; significant functional areas of HRM; human resource planning; organizational change and human resource deployment; causes of conflict and methods of resolution; nature of organisational culture and the factors contributing to it; individual perceptions and motivations; HRM and impact on other management functions; HRM and teams; career development and promotion of personal skills; strategy of HRM.

» Business Environment and Strategic Management

Module Description
Since the management of organizations is influenced by many external as well as internal factors, it is necessary to identify and understand the ways in which they influence management policies. It is also essential to understand how they influence strategic aims and how interrelationships affect long term planning and decision-taking.

Module Content
The nature of strategic planning and its relationship to operational policies; organizational objectives and their impact upon resource acquisition and deployment; internal and external factors governing organizational objectives; compatibility of objectives; strategic choices, the direction and pace of change; evaluating strategic risks and methods of minimisation; methods of controlling strategic change; process of planning and managing organizational strategy; time horizons for long term planning, the effect of technological innovation and the emergence of new competition.

» Corporate Finance

Module Description
Corporate Finance is an important factor in a wide range of management decisions affecting the profitability of the enterprise. There are significant issues in the ways in which finance is raised for the organisation and the cost of allocating capital to the various operations and investment programmes. Thus it is important for both financial specialists and non-specialists to understand the methods of decision taking in this area.

Module Content
Nature of corporate finance; external sources of capital; relationship between corporate, strategic and operational objectives and the choice of methods of raising finance; measuring the cost effectiveness of raising finance for expansion and development; risk and uncertainty in using alternative sources of finance; nature of capital markets for outside finance; control of capital costs; discounted cash flow as a measure of investment efficiency; methods of measuring corporate capital value; working capital turnover; expansion through diversifications and acquisition; dividend policy

» Research Skills and Project Management

Module Description
This module provides a grounding in project planning, literature review and the principles of research methodology as a preparation for undertaking the major project as a culmination of the programme. The module covers the selection of an appropriate topic for the dissertation; methods of identifying and recording primary and secondary sources of information; strengths and weaknesses of different types of research methodology; methods of referencing information gathered from published work; compiling a bibliography; effective presentation techniques including a logical connection between objectives, methods, evidence and conclusions.

» Dissertation

Module Description
Managers should be capable of investigating the nature of optimal solutions to a major business problem (or set of related problems) in one company or a number of companies operating with similar technologies or in similar markets. Such an investigation encompasses knowledge acquired from the subject matter of the taught modules of the programme and also methods of research of both a primary and a secondary nature.

The dissertation element of the MBA programme involves the preparation and presentation of a project of approximately 15,000 words in length directed towards the identification of a significant business problem of a company or industry and recommendations for policy making and action based upon a thorough examination of evidence and information relevant to the problem. The dissertation will also contain an examination of the published literature and will select a methodology appropriate to the problem investigated.



MBA Human Resource Management route

» Human Resource Management

Module Description
This module introduces the nature of corporate culture and change in organisations and the roles played by managers, individuals, groups and teams. It is also designed to develop an understanding of both the strategy and operational aspects of the management of human resources in organisations, and also the ways in which the quality of HRM affects all the functions of management.

Module Content
The nature of HRM and the principal problem areas; significant functional areas of HRM; human resource planning; organizational change and human resource deployment; causes of conflict and methods of resolution; nature of organisational culture and the factors contributing to it; individual perceptions and motivations; HRM and impact on other management functions; HRM and teams; career development and promotion of personal skills; strategy of HRM.

» Business Environment and Strategic Management

Module Description
Since the management of organizations is influenced by many external as well as internal factors, it is necessary to identify and understand the ways in which they influence management policies. It is also essential to understand how they influence strategic aims and how interrelationships affect long term planning and decision-taking.

Module Content
The nature of strategic planning and its relationship to operational policies; organizational objectives and their impact upon resource acquisition and deployment; internal and external factors governing organizational objectives; compatibility of objectives; strategic choices, the direction and pace of change; evaluating strategic risks and methods of minimisation; methods of controlling strategic change; process of planning and managing organizational strategy; time horizons for long term planning, the effect of technological innovation and the emergence of new competition.

» Leadership and the Management of Strategic Change

Module Description
Effective management depends not only on the right policy and techniques. It requires the appropriate management structure and allocation of responsibilities and accountability. It also necessitates reward systems which stimulate energy and provide incentives to achieve management objectives. These features of management will only work in organisations where effective leadership is present to plan, organise and communicate them.

Module Content
Nature, purpose and structures of management organisation; allocation of responsibilities and accountability within organisation; influence of resources and objectives on organisation; changing size and technology on structure and organisation; role of leadership on structure and management organisation; management culture and the influence of leadership; symptoms of poor leadership; role of leadership in strategic change.

» Accounting and Finance for Managers

Module Description
For non-specialist accountants this module introduces the basic concepts and techniques of Accounting and Finance and demonstrates the tasks and methods of identifying and resolving management financial issues.

Module Content
The purposes of accounting; the uses of accounting information; the role of the financial accountant and the management accountant; the nature of financial information; company financial statements; the use of financial statements for management decisions; nature and techniques of financial controls; investment appraisal; raising finance; allocation of resources; use of working capital.

» Marketing Planning and Promotion

Module Description
As an essential element of the management of organizations, marketing is significant as a theoretical and practical base for all managers. Whatever their specialist roles, all managers should be aware of the nature of the markets served and the relationships with their customers, since these factors have an impact on the ways in which all operations are planned and managed.

Module Content
The strategic nature of marketing; market segment characteristics; bases of consumer behaviour; elements of marketing plans; assessing marketing opportunities by using market information; marketing mix; use of controls in marketing; integration of marketing communications; promotion and communications; integration of marketing policies with other management functions; applying marketing and customer communications to particular company situations and public sector organizations; setting a promotion plan; identifying the promotion mix; measuring the cost effectiveness of promotion; relating sales and promotion policy to market size and structure.

» Management Information and Communication Systems

Module Description
Successful organizations depend upon the quality of the information available and the system of communicating both within the organisation and externally with suppliers and markets. Thus the technology employed is a crucial factor in effective management. It is therefore imperative that managers understand and are able to use this technology to enhance the quality of their decision-taking.

Module Content
The dependence of management decision on information and communications systems; the strategic role of MICS; the technological features of MICS; innovation in MICS; the formation and integration of functional management policies; evaluation of MICS; the limitations of systems; the differing needs of organizations according to size, structure, technology employed and markets served; use of systems for control purposes; private and public sector management applications; developing MICS capabilities and knowledge management; e-commerce applications.

» Selection, Recruitment and Development

Module Description
The effectiveness of organisations depends upon the abilities and motivation of individuals recruited to undertake particular sets of responsibilities. It is of vital importance, therefore, that those who are charged with the task of making suitable appointments understand the most effective methods of fulfilling their task, particularly since unsuitable appointments are not easily reversed. Since the process of change in organisations calls for new skills and flexibility on the part of human resources, a commitment to a process of development is essential to maintain successful corporate performance.

Module Content
The importance of an effective selection and recruitment policy; different approaches to interviewing job candidates; how to identify skills and motivation; strengths and weaknesses of psychometric tests; job simulation; employment legislation and its relevance to candidate selection and appointment; attracting suitable candidates; evaluating the success of recruitment practices; contemporary issues and controversies in the field of selection and recruitment; job descriptions and flexibility in response to change; nature of human resource development; why is a policy necessary and what are the main constituents; benchmarking human resource development; relationship to total quality management; sources of resistance to human resource development and how to overcome resistance; consequences of a failure to adapt a development policy; methods of human development; skills and attitudes; Human Resource Development as an on-going process in the context of organisational change; aligning personal motivation to corporate goals; importance of an effective communications system and personal incentives.

» Research Skills and Project Management

Module Description
This module provides a grounding in project planning, literature review and the principles of research methodology as a preparation for undertaking the major project as a culmination of the programme. The module covers the selection of an appropriate topic for the dissertation; methods of identifying and recording primary and secondary sources of information; strengths and weaknesses of different types of research methodology; methods of referencing information gathered from published work; compiling a bibliography; effective presentation techniques including a logical connection between objectives, methods, evidence and conclusions.

» Dissertation

Module Description
Managers should be capable of investigating the nature of optimal solutions to a major business problem (or set of related problems) in one company or a number of companies operating with similar technologies or in similar markets. Such an investigation encompasses knowledge acquired from the subject matter of the taught modules of the programme and also methods of research of both a primary and a secondary nature.

The dissertation element of the MBA programme involves the preparation and presentation of a project of approximately 15,000 words in length directed towards the identification of a significant business problem of a company or industry and recommendations for policy making and action based upon a thorough examination of evidence and information relevant to the problem. The dissertation will also contain an examination of the published literature and will select a methodology appropriate to the problem investigated.



MBA Marketing Management route

» Marketing Planning and Promotion

Module Description
As an essential element of the management of organizations, marketing is significant as a theoretical and practical base for all managers. Whatever their specialist roles, all managers should be aware of the nature of the markets served and the relationships with their customers, since these factors have an impact on the ways in which all operations are planned and managed.

Module Content
The strategic nature of marketing; market segment characteristics; bases of consumer behaviour; elements of marketing plans; assessing marketing opportunities by using market information; marketing mix; use of controls in marketing; integration of marketing communications; promotion and communications; integration of marketing policies with other management functions; applying marketing and customer communications to particular company situations and public sector organizations; setting a promotion plan; identifying the promotion mix; measuring the cost effectiveness of promotion; relating sales and promotion policy to market size and structure.

» Business Environment and Strategic Management

Module Description
Since the management of organizations is influenced by many external as well as internal factors, it is necessary to identify and understand the ways in which they influence management policies. It is also essential to understand how they influence strategic aims and how interrelationships affect long term planning and decision-taking.

Module Content
The nature of strategic planning and its relationship to operational policies; organizational objectives and their impact upon resource acquisition and deployment; internal and external factors governing organizational objectives; compatibility of objectives; strategic choices, the direction and pace of change; evaluating strategic risks and methods of minimisation; methods of controlling strategic change; process of planning and managing organizational strategy; time horizons for long term planning, the effect of technological innovation and the emergence of new competition.

» Marketing Research and Sales Management

Module Description
Understanding the nature and structure of the market and relating these to product design are of fundamental importance to the effectiveness of marketing management and maximising corporate profitability. The issues require a deep understanding of customer desires and perceptions and a close liaison between the organisations planning operations and effective demand. Both marketing and sales managers and those responsible for policy making should have a clear understanding of the issues and management techniques involved.

Module Content
Nature of marketing research and the reasons why it is important; the constituents of marketing research and the ways in which they determine product design and communications with customers; determining communication policies; research techniques and how these relate to market size and characteristics; consequences of poor communication and the failure arising from ineffective market research; cost effectiveness of communications and research; difference in communications and research between public and private sector and between service and manufacturing industries; organising the sales function; relating sales to other promotional policies; the legal framework of sales management.

» Public Relations

Module Description
An important constituent of modern marketing policy is the method of projecting the image of a product, brand or company to both the market and the wider public. There are various ways of projecting an image which are related to, but not identical to, advertising. It may, or may not, be concerned with the particular attributes of a product or service, but is frequently designed to influence the context in which a company’s operations take place. It is important for marketing managers to understand the role of public relations in the spectrum of policies pursued by an organisation.

Module Content
Nature and objectives of public relations; place of public relations in the marketing mix; relationship between public relations and advertising; role of public relations in manufacturing, services, and the public sector; cost effectiveness of public relations; reason for failure of public relations; media selection for public relations and message formations; sponsorship; limitations of public relations as a promotional tool; evaluation of campaigns.

» Accounting and Finance for Managers

Module Description
For non-specialist accountants this module introduces the basic concepts and techniques of Accounting and Finance and demonstrates the tasks and methods of identifying and resolving management financial issues.

Module Content
The purposes of accounting; the uses of accounting information; the role of the financial accountant and the management accountant; the nature of financial information; company financial statements; the use of financial statements for management decisions; nature and techniques of financial controls; investment appraisal; raising finance; allocation of resources; use of working capital.

» Management Information and Communication Systems

Module Description
Successful organizations depend upon the quality of the information available and the system of communicating both within the organisation and externally with suppliers and markets. Thus the technology employed is a crucial factor in effective management. It is therefore imperative that managers understand and are able to use this technology to enhance the quality of their decision-taking.

Module Content
The dependence of management decision on information and communications systems; the strategic role of MICS; the technological features of MICS; innovation in MICS; the formation and integration of functional management policies; evaluation of MICS; the limitations of systems; the differing needs of organizations according to size, structure, technology employed and markets served; use of systems for control purposes; private and public sector management applications; developing MICS capabilities and knowledge management; e-commerce applications.

» Human Resource Management

Module Description
This module introduces the nature of corporate culture and change in organisations and the roles played by managers, individuals, groups and teams. It is also designed to develop an understanding of both the strategy and operational aspects of the management of human resources in organisations, and also the ways in which the quality of HRM affects all the functions of management.

Module Content
The nature of HRM and the principal problem areas; significant functional areas of HRM; human resource planning; organizational change and human resource deployment; causes of conflict and methods of resolution; nature of organisational culture and the factors contributing to it; individual perceptions and motivations; HRM and impact on other management functions; HRM and teams; career development and promotion of personal skills; strategy of HRM.

» Research Skills and Project Management

Module Description
This module provides a grounding in project planning, literature review and the principles of research methodology as a preparation for undertaking the major project as a culmination of the programme. The module covers the selection of an appropriate topic for the dissertation; methods of identifying and recording primary and secondary sources of information; strengths and weaknesses of different types of research methodology; methods of referencing information gathered from published work; compiling a bibliography; effective presentation techniques including a logical connection between objectives, methods, evidence and conclusions.

» Dissertation

Module Description
Managers should be capable of investigating the nature of optimal solutions to a major business problem (or set of related problems) in one company or a number of companies operating with similar technologies or in similar markets. Such an investigation encompasses knowledge acquired from the subject matter of the taught modules of the programme and also methods of research of both a primary and a secondary nature.

The dissertation element of the MBA programme involves the preparation and presentation of a project of approximately 15,000 words in length directed towards the identification of a significant business problem of a company or industry and recommendations for policy making and action based upon a thorough examination of evidence and information relevant to the problem. The dissertation will also contain an examination of the published literature and will select a methodology appropriate to the problem investigated.

The University of Wales was founded by Royal Charter in 1893 and is now one of the UK’s largest universities as the degree-awarding body for over 70 higher education institutions in the UK and overseas through its successful and highly regarded international validation operation.

As one of the institutions validated by The University of Wales, Greenwich School of Management are committed to delivering the highest quality postgraduate degrees whilst adhering to the strict standards regularly assessed and evaluated by the University Validation Board.

The University validation scheme helps foster links between countries all over the world as well as many of the higher education institutions in the UK through its academic collaborations and partnerships such as here at Greenwich School of Management in London. By working with institutions such as GSoM, that share the university’s academic vision, the University of Wales have generated an international network of alumni in positions of influence in a variety of academic disciplines. The number of students from all over the world, pursuing University of Wales degrees is more than 80,000, and their studies cover almost the full range of subjects.

As the UK’s second largest degree-awarding body, University of Wales validated programmes offer students an internationally recognised and established education of the highest standard.

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020 8516 7800

Please call the switchboard on 020 8516 7800 for general queries or queries regarding a programme you are already enrolled on.
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Meridian House
Royal Hill
Greenwich
London
SE10 8RD