MBA Strategic Management route
»
Business Environment and Strategic Management
Module Description
Since the management of organizations is influenced
by many external as well as internal factors, it is
necessary to identify and understand the ways in
which they influence management policies. It is also
essential to understand how they influence strategic
aims and how interrelationships affect long term
planning and decision-taking.
Module Content
The nature of strategic planning and its relationship to
operational policies; organizational objectives and their
impact upon resource acquisition and deployment;
internal and external factors governing organizational
objectives; compatibility of objectives; strategic
choices, the direction and pace of change; evaluating
strategic risks and methods of minimisation; methods
of controlling strategic change; process of planning
and managing organizational strategy; time horizons
for long term planning, the effect of technological
innovation and the emergence of new competition.
»
The Strategy of International Business
Module Description
International business frequently involves different
problems of management organization and policy to
achieve corporate success compared to those of the
home market. This module identifies the former
problems and provides methods of determining means
of exploring policies likely to lead to successful
outcomes.
Module Content
International business environment; differences in
business culture between the home and overseas
markets; methods of formulating strategy for overseas
business; methods of serving overseas markets: direct
exporting, overseas subsidiaries, agency, licensing,
joint ventures; contrasting the strategy of overseas
business between small and large companies,
consumer goods and capital goods industries, service
industries; methods of credit use and optimum finance;
international capital markets; establishing and
maintaining international communications; meeting
international competition; political risks; the impact of
e-commerce.
»
Leadership and the Management of Strategic Change
Module Description
Effective management depends not only on the right
policy and techniques. It requires the appropriate
management structure and allocation of responsibilities
and accountability. It also necessitates reward systems
which stimulate energy and provide incentives to
achieve management objectives. These features of
management will only work in organisations where
effective leadership is present to plan, organise and
communicate them.
Module Content
Nature, purpose and structures of management
organisation; allocation of responsibilities and
accountability within organisation; influence of
resources and objectives on organisation; changing
size and technology on structure and organisation; role
of leadership on structure and management
organisation; management culture and the influence of
leadership; symptoms of poor leadership; role of
leadership in strategic change.
»
Accounting and Finance for Managers
Module Description
For non-specialist accountants this module introduces
the basic concepts and techniques of Accounting and
Finance and demonstrates the tasks and methods of
identifying and resolving management financial issues.
Module Content
The purposes of accounting; the uses of accounting
information; the role of the financial accountant and the
management accountant; the nature of financial
information; company financial statements; the use of
financial statements for management decisions; nature
and techniques of financial controls; investment
appraisal; raising finance; allocation of resources; use
of working capital.
»
Marketing Planning and Promotion
Module Description
As an essential element of the management of
organizations, marketing is significant as a theoretical
and practical base for all managers. Whatever their
specialist roles, all managers should be aware of the
nature of the markets served and the relationships with
their customers, since these factors have an impact on
the ways in which all operations are planned and
managed.
Module Content
The strategic nature of marketing; market segment
characteristics; bases of consumer behaviour;
elements of marketing plans; assessing marketing
opportunities by using market information; marketing
mix; use of controls in marketing; integration of
marketing communications; promotion and
communications; integration of marketing policies with
other management functions; applying marketing and
customer communications to particular company
situations and public sector organizations; setting a
promotion plan; identifying the promotion mix;
measuring the cost effectiveness of promotion; relating
sales and promotion policy to market size and
structure.
»
Management Information and Communication Systems
Module Description
Successful organizations depend upon the quality of
the information available and the system of
communicating both within the organisation and
externally with suppliers and markets. Thus the
technology employed is a crucial factor in effective
management. It is therefore imperative that managers
understand and are able to use this technology to
enhance the quality of their decision-taking.
Module Content
The dependence of management decision on
information and communications systems; the strategic
role of MICS; the technological features of MICS;
innovation in MICS; the formation and integration of
functional management policies; evaluation of MICS;
the limitations of systems; the differing needs of
organizations according to size, structure, technology
employed and markets served; use of systems for
control purposes; private and public sector
management applications; developing MICS
capabilities and knowledge management; e-commerce
applications.
»
Human Resource Management
Module Description
This module introduces the nature of corporate culture
and change in organisations and the roles played by
managers, individuals, groups and teams. It is also
designed to develop an understanding of both the
strategy and operational aspects of the management
of human resources in organisations, and also the
ways in which the quality of HRM affects all the
functions of management.
Module Content
The nature of HRM and the principal problem areas;
significant functional areas of HRM; human resource
planning; organizational change and human resource
deployment; causes of conflict and methods of
resolution; nature of organisational culture and the
factors contributing to it; individual perceptions and
motivations; HRM and impact on other management
functions; HRM and teams; career development and
promotion of personal skills; strategy of HRM.
»
Research Skills and Project Management
Module Description
This module provides a grounding in project planning,
literature review and the principles of research
methodology as a preparation for undertaking the
major project as a culmination of the programme. The
module covers the selection of an appropriate topic
for the dissertation; methods of identifying and
recording primary and secondary sources of
information; strengths and weaknesses of different
types of research methodology; methods of referencing
information gathered from published work; compiling a
bibliography; effective presentation techniques
including a logical connection between objectives,
methods, evidence and conclusions.
»
Dissertation
Module Description
Managers should be capable of investigating the
nature of optimal solutions to a major business
problem (or set of related problems) in one company or
a number of companies operating with similar
technologies or in similar markets. Such an
investigation encompasses knowledge acquired from
the subject matter of the taught modules of the
programme and also methods of research of both a
primary and a secondary nature.
The dissertation element of the MBA programme
involves the preparation and presentation of a project
of approximately 15,000 words in length directed
towards the identification of a significant business
problem of a company or industry and
recommendations for policy making and action based
upon a thorough examination of evidence and
information relevant to the problem. The dissertation
will also contain an examination of the published
literature and will select a methodology appropriate to
the problem investigated.
MBA Financial Management route
»
Financial and Management Accounting
Module Description
This module aims to demonstrate the method of
producing financial statements from the trial balance.
The profit and loss account, balance sheet and cash
flow statement will be analysed. Students will be
introduced to the basic concepts of group accounts
and methods of identifying and determining the
financial viability of companies. The module will also
provide an understanding of how management
decisions are made from a financial perspective.
Module Content
Financial statements of limited companies: balance
sheet, profit and loss account, cash flow analysis,
business performance analysis; depreciation, inflation;
accounting policies; ratio analysis; cash flow
statements; directors’ responsibilities; cost analysis,
break-even, marginal costs, cost allocation; cost
management; financial decision making; budgeting;
financial forecasting; debtors and credit management;
strategic financial reporting and strategic management
accounting; responsibility accounting; transfer pricing.
»
Accounting and Finance for Managers
Module Description
For non-specialist accountants this module introduces
the basic concepts and techniques of Accounting and
Finance and demonstrates the tasks and methods of
identifying and resolving management financial issues.
Module Content
The purposes of accounting; the uses of accounting
information; the role of the financial accountant and the
management accountant; the nature of financial
information; company financial statements; the use of
financial statements for management decisions; nature
and techniques of financial controls; investment
appraisal; raising finance; allocation of resources; use
of working capital.
»
Marketing Planning and Promotion
Module Description
As an essential element of the management of
organizations, marketing is significant as a theoretical
and practical base for all managers. Whatever their
specialist roles, all managers should be aware of the
nature of the markets served and the relationships with
their customers, since these factors have an impact on
the ways in which all operations are planned and
managed.
Module Content
The strategic nature of marketing; market segment
characteristics; bases of consumer behaviour;
elements of marketing plans; assessing marketing
opportunities by using market information; marketing
mix; use of controls in marketing; integration of
marketing communications; promotion and
communications; integration of marketing policies with
other management functions; applying marketing and
customer communications to particular company
situations and public sector organizations; setting a
promotion plan; identifying the promotion mix;
measuring the cost effectiveness of promotion; relating
sales and promotion policy to market size and
structure.
»
Management Information and Communication Systems
Module Description
Successful organizations depend upon the quality of
the information available and the system of
communicating both within the organisation and
externally with suppliers and markets. Thus the
technology employed is a crucial factor in effective
management. It is therefore imperative that managers
understand and are able to use this technology to
enhance the quality of their decision-taking.
Module Content
The dependence of management decision on
information and communications systems; the strategic
role of MICS; the technological features of MICS;
innovation in MICS; the formation and integration of
functional management policies; evaluation of MICS;
the limitations of systems; the differing needs of
organizations according to size, structure, technology
employed and markets served; use of systems for
control purposes; private and public sector
management applications; developing MICS
capabilities and knowledge management; e-commerce
applications.
»
Human Resource Management
Module Description
This module introduces the nature of corporate culture
and change in organisations and the roles played by
managers, individuals, groups and teams. It is also
designed to develop an understanding of both the
strategy and operational aspects of the management
of human resources in organisations, and also the
ways in which the quality of HRM affects all the
functions of management.
Module Content
The nature of HRM and the principal problem areas;
significant functional areas of HRM; human resource
planning; organizational change and human resource
deployment; causes of conflict and methods of
resolution; nature of organisational culture and the
factors contributing to it; individual perceptions and
motivations; HRM and impact on other management
functions; HRM and teams; career development and
promotion of personal skills; strategy of HRM.
»
Business Environment and Strategic Management
Module Description
Since the management of organizations is influenced
by many external as well as internal factors, it is
necessary to identify and understand the ways in
which they influence management policies. It is also
essential to understand how they influence strategic
aims and how interrelationships affect long term
planning and decision-taking.
Module Content
The nature of strategic planning and its relationship to
operational policies; organizational objectives and their
impact upon resource acquisition and deployment;
internal and external factors governing organizational
objectives; compatibility of objectives; strategic
choices, the direction and pace of change; evaluating
strategic risks and methods of minimisation; methods
of controlling strategic change; process of planning
and managing organizational strategy; time horizons
for long term planning, the effect of technological
innovation and the emergence of new competition.
»
Corporate Finance
Module Description
Corporate Finance is an important factor in a wide
range of management decisions affecting the
profitability of the enterprise. There are significant
issues in the ways in which finance is raised for the
organisation and the cost of allocating capital to the
various operations and investment programmes. Thus
it is important for both financial specialists and non-specialists
to understand the methods of decision
taking in this area.
Module Content
Nature of corporate finance; external sources of
capital; relationship between corporate, strategic and
operational objectives and the choice of methods of
raising finance; measuring the cost effectiveness of
raising finance for expansion and development; risk
and uncertainty in using alternative sources of finance;
nature of capital markets for outside finance; control of
capital costs; discounted cash flow as a measure of
investment efficiency; methods of measuring corporate
capital value; working capital turnover; expansion
through diversifications and acquisition; dividend policy
»
Research Skills and Project Management
Module Description
This module provides a grounding in project planning,
literature review and the principles of research
methodology as a preparation for undertaking the
major project as a culmination of the programme. The
module covers the selection of an appropriate topic
for the dissertation; methods of identifying and
recording primary and secondary sources of
information; strengths and weaknesses of different
types of research methodology; methods of referencing
information gathered from published work; compiling a
bibliography; effective presentation techniques
including a logical connection between objectives,
methods, evidence and conclusions.
»
Dissertation
Module Description
Managers should be capable of investigating the
nature of optimal solutions to a major business
problem (or set of related problems) in one company or
a number of companies operating with similar
technologies or in similar markets. Such an
investigation encompasses knowledge acquired from
the subject matter of the taught modules of the
programme and also methods of research of both a
primary and a secondary nature.
The dissertation element of the MBA programme
involves the preparation and presentation of a project
of approximately 15,000 words in length directed
towards the identification of a significant business
problem of a company or industry and
recommendations for policy making and action based
upon a thorough examination of evidence and
information relevant to the problem. The dissertation
will also contain an examination of the published
literature and will select a methodology appropriate to
the problem investigated.
MBA Human Resource Management route
»
Human Resource Management
Module Description
This module introduces the nature of corporate culture
and change in organisations and the roles played by
managers, individuals, groups and teams. It is also
designed to develop an understanding of both the
strategy and operational aspects of the management
of human resources in organisations, and also the
ways in which the quality of HRM affects all the
functions of management.
Module Content
The nature of HRM and the principal problem areas;
significant functional areas of HRM; human resource
planning; organizational change and human resource
deployment; causes of conflict and methods of
resolution; nature of organisational culture and the
factors contributing to it; individual perceptions and
motivations; HRM and impact on other management
functions; HRM and teams; career development and
promotion of personal skills; strategy of HRM.
»
Business Environment and Strategic Management
Module Description
Since the management of organizations is influenced
by many external as well as internal factors, it is
necessary to identify and understand the ways in
which they influence management policies. It is also
essential to understand how they influence strategic
aims and how interrelationships affect long term
planning and decision-taking.
Module Content
The nature of strategic planning and its relationship to
operational policies; organizational objectives and their
impact upon resource acquisition and deployment;
internal and external factors governing organizational
objectives; compatibility of objectives; strategic
choices, the direction and pace of change; evaluating
strategic risks and methods of minimisation; methods
of controlling strategic change; process of planning
and managing organizational strategy; time horizons
for long term planning, the effect of technological
innovation and the emergence of new competition.
»
Leadership and the Management of Strategic Change
Module Description
Effective management depends not only on the right
policy and techniques. It requires the appropriate
management structure and allocation of responsibilities
and accountability. It also necessitates reward systems
which stimulate energy and provide incentives to
achieve management objectives. These features of
management will only work in organisations where
effective leadership is present to plan, organise and
communicate them.
Module Content
Nature, purpose and structures of management
organisation; allocation of responsibilities and
accountability within organisation; influence of
resources and objectives on organisation; changing
size and technology on structure and organisation; role
of leadership on structure and management
organisation; management culture and the influence of
leadership; symptoms of poor leadership; role of
leadership in strategic change.
»
Accounting and Finance for Managers
Module Description
For non-specialist accountants this module introduces
the basic concepts and techniques of Accounting and
Finance and demonstrates the tasks and methods of
identifying and resolving management financial issues.
Module Content
The purposes of accounting; the uses of accounting
information; the role of the financial accountant and the
management accountant; the nature of financial
information; company financial statements; the use of
financial statements for management decisions; nature
and techniques of financial controls; investment
appraisal; raising finance; allocation of resources; use
of working capital.
»
Marketing Planning and Promotion
Module Description
As an essential element of the management of
organizations, marketing is significant as a theoretical
and practical base for all managers. Whatever their
specialist roles, all managers should be aware of the
nature of the markets served and the relationships with
their customers, since these factors have an impact on
the ways in which all operations are planned and
managed.
Module Content
The strategic nature of marketing; market segment
characteristics; bases of consumer behaviour;
elements of marketing plans; assessing marketing
opportunities by using market information; marketing
mix; use of controls in marketing; integration of
marketing communications; promotion and
communications; integration of marketing policies with
other management functions; applying marketing and
customer communications to particular company
situations and public sector organizations; setting a
promotion plan; identifying the promotion mix;
measuring the cost effectiveness of promotion; relating
sales and promotion policy to market size and
structure.
»
Management Information and Communication Systems
Module Description
Successful organizations depend upon the quality of
the information available and the system of
communicating both within the organisation and
externally with suppliers and markets. Thus the
technology employed is a crucial factor in effective
management. It is therefore imperative that managers
understand and are able to use this technology to
enhance the quality of their decision-taking.
Module Content
The dependence of management decision on
information and communications systems; the strategic
role of MICS; the technological features of MICS;
innovation in MICS; the formation and integration of
functional management policies; evaluation of MICS;
the limitations of systems; the differing needs of
organizations according to size, structure, technology
employed and markets served; use of systems for
control purposes; private and public sector
management applications; developing MICS
capabilities and knowledge management; e-commerce
applications.
»
Selection, Recruitment and Development
Module Description
The effectiveness of organisations depends upon the
abilities and motivation of individuals recruited to
undertake particular sets of responsibilities. It is of vital
importance, therefore, that those who are charged with
the task of making suitable appointments understand
the most effective methods of fulfilling their task,
particularly since unsuitable appointments are not
easily reversed. Since the process of change in
organisations calls for new skills and flexibility on the
part of human resources, a commitment to a process
of development is essential to maintain successful
corporate performance.
Module Content
The importance of an effective selection and
recruitment policy; different approaches to interviewing
job candidates; how to identify skills and motivation;
strengths and weaknesses of psychometric tests; job
simulation; employment legislation and its relevance to
candidate selection and appointment; attracting
suitable candidates; evaluating the success of
recruitment practices; contemporary issues and
controversies in the field of selection and recruitment;
job descriptions and flexibility in response to change;
nature of human resource development; why is a policy
necessary and what are the main constituents;
benchmarking human resource development;
relationship to total quality management; sources of
resistance to human resource development and how to
overcome resistance; consequences of a failure to
adapt a development policy; methods of human
development; skills and attitudes; Human Resource
Development as an on-going process in the context of
organisational change; aligning personal motivation to
corporate goals; importance of an effective
communications system and personal incentives.
»
Research Skills and Project Management
Module Description
This module provides a grounding in project planning,
literature review and the principles of research
methodology as a preparation for undertaking the
major project as a culmination of the programme. The
module covers the selection of an appropriate topic
for the dissertation; methods of identifying and
recording primary and secondary sources of
information; strengths and weaknesses of different
types of research methodology; methods of referencing
information gathered from published work; compiling a
bibliography; effective presentation techniques
including a logical connection between objectives,
methods, evidence and conclusions.
»
Dissertation
Module Description
Managers should be capable of investigating the
nature of optimal solutions to a major business
problem (or set of related problems) in one company or
a number of companies operating with similar
technologies or in similar markets. Such an
investigation encompasses knowledge acquired from
the subject matter of the taught modules of the
programme and also methods of research of both a
primary and a secondary nature.
The dissertation element of the MBA programme
involves the preparation and presentation of a project
of approximately 15,000 words in length directed
towards the identification of a significant business
problem of a company or industry and
recommendations for policy making and action based
upon a thorough examination of evidence and
information relevant to the problem. The dissertation
will also contain an examination of the published
literature and will select a methodology appropriate to
the problem investigated.
MBA Marketing Management route
»
Marketing Planning and Promotion
Module Description
As an essential element of the management of
organizations, marketing is significant as a theoretical
and practical base for all managers. Whatever their
specialist roles, all managers should be aware of the
nature of the markets served and the relationships with
their customers, since these factors have an impact on
the ways in which all operations are planned and
managed.
Module Content
The strategic nature of marketing; market segment
characteristics; bases of consumer behaviour;
elements of marketing plans; assessing marketing
opportunities by using market information; marketing
mix; use of controls in marketing; integration of
marketing communications; promotion and
communications; integration of marketing policies with
other management functions; applying marketing and
customer communications to particular company
situations and public sector organizations; setting a
promotion plan; identifying the promotion mix;
measuring the cost effectiveness of promotion; relating
sales and promotion policy to market size and
structure.
»
Business Environment and Strategic Management
Module Description
Since the management of organizations is influenced
by many external as well as internal factors, it is
necessary to identify and understand the ways in
which they influence management policies. It is also
essential to understand how they influence strategic
aims and how interrelationships affect long term
planning and decision-taking.
Module Content
The nature of strategic planning and its relationship to
operational policies; organizational objectives and their
impact upon resource acquisition and deployment;
internal and external factors governing organizational
objectives; compatibility of objectives; strategic
choices, the direction and pace of change; evaluating
strategic risks and methods of minimisation; methods
of controlling strategic change; process of planning
and managing organizational strategy; time horizons
for long term planning, the effect of technological
innovation and the emergence of new competition.
»
Marketing Research and Sales Management
Module Description
Understanding the nature and structure of the market
and relating these to product design are of
fundamental importance to the effectiveness of
marketing management and maximising corporate
profitability. The issues require a deep understanding of
customer desires and perceptions and a close liaison
between the organisations planning operations and
effective demand. Both marketing and sales managers
and those responsible for policy making should have a
clear understanding of the issues and management
techniques involved.
Module Content
Nature of marketing research and the reasons why it is
important; the constituents of marketing research and
the ways in which they determine product design and
communications with customers; determining
communication policies; research techniques and how
these relate to market size and characteristics;
consequences of poor communication and the failure
arising from ineffective market research; cost
effectiveness of communications and research;
difference in communications and research between
public and private sector and between service and
manufacturing industries; organising the sales function;
relating sales to other promotional policies; the legal
framework of sales management.
»
Public Relations
Module Description
An important constituent of modern marketing policy is
the method of projecting the image of a product, brand
or company to both the market and the wider public.
There are various ways of projecting an image which
are related to, but not identical to, advertising. It may,
or may not, be concerned with the particular attributes
of a product or service, but is frequently designed to
influence the context in which a company’s operations
take place. It is important for marketing managers to
understand the role of public relations in the spectrum
of policies pursued by an organisation.
Module Content
Nature and objectives of public relations; place of
public relations in the marketing mix; relationship
between public relations and advertising; role of public
relations in manufacturing, services, and the public
sector; cost effectiveness of public relations; reason for
failure of public relations; media selection for public
relations and message formations; sponsorship;
limitations of public relations as a promotional tool;
evaluation of campaigns.
»
Accounting and Finance for Managers
Module Description
For non-specialist accountants this module introduces
the basic concepts and techniques of Accounting and
Finance and demonstrates the tasks and methods of
identifying and resolving management financial issues.
Module Content
The purposes of accounting; the uses of accounting
information; the role of the financial accountant and the
management accountant; the nature of financial
information; company financial statements; the use of
financial statements for management decisions; nature
and techniques of financial controls; investment
appraisal; raising finance; allocation of resources; use
of working capital.
»
Management Information and Communication Systems
Module Description
Successful organizations depend upon the quality of
the information available and the system of
communicating both within the organisation and
externally with suppliers and markets. Thus the
technology employed is a crucial factor in effective
management. It is therefore imperative that managers
understand and are able to use this technology to
enhance the quality of their decision-taking.
Module Content
The dependence of management decision on
information and communications systems; the strategic
role of MICS; the technological features of MICS;
innovation in MICS; the formation and integration of
functional management policies; evaluation of MICS;
the limitations of systems; the differing needs of
organizations according to size, structure, technology
employed and markets served; use of systems for
control purposes; private and public sector
management applications; developing MICS
capabilities and knowledge management; e-commerce
applications.
»
Human Resource Management
Module Description
This module introduces the nature of corporate culture
and change in organisations and the roles played by
managers, individuals, groups and teams. It is also
designed to develop an understanding of both the
strategy and operational aspects of the management
of human resources in organisations, and also the
ways in which the quality of HRM affects all the
functions of management.
Module Content
The nature of HRM and the principal problem areas;
significant functional areas of HRM; human resource
planning; organizational change and human resource
deployment; causes of conflict and methods of
resolution; nature of organisational culture and the
factors contributing to it; individual perceptions and
motivations; HRM and impact on other management
functions; HRM and teams; career development and
promotion of personal skills; strategy of HRM.
»
Research Skills and Project Management
Module Description
This module provides a grounding in project planning,
literature review and the principles of research
methodology as a preparation for undertaking the
major project as a culmination of the programme. The
module covers the selection of an appropriate topic
for the dissertation; methods of identifying and
recording primary and secondary sources of
information; strengths and weaknesses of different
types of research methodology; methods of referencing
information gathered from published work; compiling a
bibliography; effective presentation techniques
including a logical connection between objectives,
methods, evidence and conclusions.
»
Dissertation
Module Description
Managers should be capable of investigating the
nature of optimal solutions to a major business
problem (or set of related problems) in one company or
a number of companies operating with similar
technologies or in similar markets. Such an
investigation encompasses knowledge acquired from
the subject matter of the taught modules of the
programme and also methods of research of both a
primary and a secondary nature.
The dissertation element of the MBA programme
involves the preparation and presentation of a project
of approximately 15,000 words in length directed
towards the identification of a significant business
problem of a company or industry and
recommendations for policy making and action based
upon a thorough examination of evidence and
information relevant to the problem. The dissertation
will also contain an examination of the published
literature and will select a methodology appropriate to
the problem investigated.