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MSc in Marketing Management

Study your MSc in Marketing Management in London

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The University of Wales Master of Science programmes at Greenwich School of Management offer a range of disciplines in the functional areas of Management, HR, Accounting & Finance, Marketing and Business Management. These programmes are available in both the full and part time modes.

The MSc Degree specialising in Marketing Management has been designed to give students a detailed understanding of the importance of marketing functions within their employing organisations. Graduates of this degree will appreciate the interrelationship between the marketing functions of an organisation and the ability to achieve its business objectives. On completion of this degree, students will be sufficiently equipped to enter the workplace with a view to seek management roles within a marketing environment.

Assessment

All 20 credit modules, except for the Research Methodology and Dissertation Planning module will typically require a work assignment of approximately 3,000 words which will contribute 50% of the total marks for the module, and a two hour written examination or case study which contributes a further 50% of the module mark.

However, varying methods of assessment strategy are employed across the modules. The Research Methodology and Dissertation Planning module requires a detailed dissertation proposal. The Project module requires a submission of a research dissertation of between 15,000 and 20,000 words.

Graduation

To be eligible for graduation and the award of MSc Marketing Management course members must gain 180 credits. Course Members are normally required to obtain a minimum of 50 per cent in each module in order to qualify for the award of Master of Science (Pass). An MSc with Distinction may be awarded where a course member’s average mark across the modules is 70 per cent or more.

Mode of attendance

The MSc programmes at Greenwich School of Management can be studied by attendance in the following modes:

   Daytime - 12 months full-time or 24 months part-time
   Evening - 24 months part-time

Programme Fee - Full time

EU £5,500
Non-EU £7,750

Programme Fee - Part time

EU £5,500
Non-EU N/A

Starting Dates

The Daytime and Evening MSc programmes have enrolment dates in February, June and October each year.

Exam Fees

Exam registration - £10 per exam

An applicant must normally have obtained:

A recognised Bachelor degree at 2.2 or higher classification or an equivalent qualification;

Or

An NQF Level 6 qualification (or CIPS Graduate Diploma, Level 6 for the MSc in Procurement Management);

Or

The Greenwich School of Management Diploma in Management Studies (DMS).

And

English language proficiency, which can be demonstrated by IELTS 6, or an equivalent qualification. Applicants whose first language is English, or who have undertaken a programme of study with English as the medium of instruction, may not need to fulfil this requirement.

Experience of management is NOT a pre-requisite

In exceptional circumstances candidates with considerable relevant work experience, but without the above qualifications, may be considered.

If your first language is not English you will be required to demonstrate English Language proficiency at IELTS band 6 or above. Please feel free to call our Admissions Advisors on +44 (0) 208 516 7800 or email enquiry@greenwich-college.ac.uk for information about English Language requirements.

If you are unsure if you qualify or would like advice concerning your eligibility for your chosen programme please contact a Course Advisor at the School on +44 (0) 208 516 7800 or by email enquiry@greenwich-college.ac.uk. If you are not qualified for Registration then we will recommend the most efficient way for you to qualify.

The Greenwich School of Management Course Advisors are available for informal personal consultations to help you ensure you choose the right programme compatible with your career and educational goals. If you would like to arrange an appointment please contact our Course Advice Team.

How to make an application

To make an application you must send us the following information:

  1. Your completed GSoM Application Form
    Application forms are available in your prospectus pack or you can click the 'Apply' link to the right and complete the form online. If you need any help or advice before completing the application form please call the School and speak to a course advisor who will advise you. You are also welcome to visit the school where we can assist with completing your application.
  2. The GSoM International Student Declaration Form
    If you require a Student Visa to study in the UK you will be required to complete this form. Click here to download a copy of the International Student Declaration Form.
  3. Copies of your qualifications as listed on your application form.
  4. Your CV / Resume detailing your educational and professional achievements.
  5. A Reference from a place of study or an employer. - References must be on letterhead paper, signed and dated by your referee.
  6. A photocopy of the relevant pages of your passport. - For example front cover, personal details page and any pages indicating relevant visas or migration stamps.
  7. The Application Fee of £130. This can be paid by cheque or postal order made payable to 'Greenwich School of Management Ltd'. Credit/Debit Card, or by Bank Transfer (click here for the GSoM account details). The application fee is entirely refundable should you not be accepted.

Send the above to the Admissions Department at GSoM either by post or email:

Email: admissions@greenwich-college.ac.uk

Admissions
Greenwich School of Management
Royal Hill
Greenwich
London
SE10 8RD

To email your application, scan and attach your documentation and arrange the application fee payment as above. If you wish you can submit an application in person.

Level of Entry

If you are unsure whether you qualify for an MSc programme please feel free to either:

Apply for the programme. You may well be accepted. Your registration fee is refundable if you are not accepted.

Or

Make an appointment to see us: Call +44 (0)20 8516 7800 or email: enquiry@greenwich-college.ac.uk

In either case if you are not qualified for Registration then we will recommend the most efficient way for you to qualify.

Registration

On receipt of your application form and enclosures the School will assess your application and:

  1. Accept your application if you are qualified for the programme. (If you are not qualified the School may suggest an alternative programme that suits your needs and qualifications).
  2. Forward to you an acceptance letter and statement of fees. These letters will inform you of the date that you should enrol and the duration and cost of the programme.

Enrolment

  1. You should arrive at Greenwich School of Management on the date specified on your acceptance letter.
  2. You will be expected to pay your tuition fees on or before enrolment.

Further Information

  • Tuition fees are payable in advance (instalment plans are available by arrangement).
  • Tuition fees are non-refundable.
  • The registration fee is refundable should the School be unable to accept you.
  • Overseas students are reminded that they must comply with Home Office regulations on immigration, particularly with respect to attendance.A medical certificate must support absences due to illness.
  • Programme details are correct at the time of going to press but are subject to alteration.
    • Programmes will only take place if justified by demand.
  • All fees are inclusive of Government taxes.
    • Students must adhere to the regulations relating to their programme.
  • The Students’ Union Fee of £10 may be paid on enrolment.
  • The admission requirements stated for the programmes represent the minimum entry standard. Greenwich School of Management and the University of Plymouth reserve the right to require entry standards above the minimum.
  • The School reserves the right to refuse to accept or to enrol any student

Structure of the programme


Programme members complete six 20 credit modules and a 60 credit project as follows:

» Managing Markets (20 Credits)

Module Description
Features of the market-oriented company; impact of market characteristics on functional operations; significance of markets on company strategy; understanding market structures and how to identify segments; constituents of marketing planning; implications of segment choice; evaluation of alternative methods of expanding market share and increasing market size; role of customer relations; cost effectiveness of market enlargement; factors affecting changing market needs and the implications for marketing policy; marketing information systems; marketing characteristics for companies of different technologies and size; nature of global marketing; factors affecting the marketing environment and causes of change.

» Marketing Research and Market Evaluation (20 Credits)

Module Description
Nature of marketing research; relationship between marketing research and corporate decision making; types of marketing data: primary and secondary data; in-house research and the services of research organisations; use of the internet; planning marketing research; setting objectives; the process of acquiring data; problems of sampling, surveys, questionnaires; the place of qualitative research; data analysis; presenting reports and recommendations; market analysis and segmentation; research into pricing, distribution and servicing; the use of marketing research to set marketing objectives and policies; cost and limitations of marketing research; cost effectiveness of marketing research; international marketing research; marketing research for consumer goods, industrial goods and services.

» Advertising, Promotion and Public Relations (20 Credits)

Module Description
Scope of promotional policies; purpose of promotion; relating promotion to consumer behaviour; promotion of consumer goods, industrial goods and services; relating promotion policy to sales targets and financial resources; forms of advertising; cost effectiveness of advertising; measuring effectiveness of advertising; advertising media; media selection; linking promotion management with finance and operation management; the nature of public relations policy to market circumstances; place of promotion and public relations policies in marketing strategy; reasons for failure of promotion and public relations; international aspects of promotion.

» Managing People (20 Credits)

Module Description
Nature of human motivation and implications for management; organisational and corporate culture; consultation and conciliation; managing disputes and conflicts; the role of communication in managing people; leadership roles at different levels of the organisation; staff development and involvement in decision making; organisational behaviour in different types of organisation; small local companies, large international companies, public sector organisations; symptoms of poor people-management, absenteeism and high turnover; legal frameworks of human resource management; strategy of human resource management; career development planning.

» Managing Finance (20 Credits)

Module Description
Nature and scope of financial information and its use in financial decision making; marginal costing and full cost pricing policy; break-even analysis and profit calculation; investment appraisal and methods of calculating rate of return including net present value and discounted cash-flow; use of ratios to indicate financial performance; financial planning and control processes; methods of budgetary control; resource allocation and financial planning; nature and structure of capital markets; methods of raising short term and long term capital; costs and risks of raising outside capital; cash flow calculation and forecasts.

» Research Methodology and Dissertation Planning (20 Credits)

Module Description
Nature and purpose of business research; problems of identifying research methods; methods of writing a research proposal; features of the literature review; planning a literature search; evaluating literature and identifying changes in emphasis; the critical review; the research design; different approaches to research; nature and scope of secondary data; sources of data and references; evaluation of secondary data; limits of secondary data; sampling for primary data; observation, interview, semi-structured and in depth interviews; collecting data by questionnaires; questionnaire design; presenting and analysing data; identifying trends and significant relationships; qualitative data and its reliability; methods of presenting a project report; structuring, referencing and bibliography.

» The MSc Research Project (60 Credits)

Module Description

Managers are frequently called upon to undertake in-depth studies involving one issue or a series of interrelated business problems which will necessitate a degree of research based activity. The completion of the Research Project at the MSc level ensures that successful MSc graduates are able to evaluate the methods underlying such research activity, whether undertaken by themselves or by others. It is the purpose of the Project to develop, in the course member, the ability to relate objectives, evidence and conclusions in a coherent and rational manner.

The aim of the Research Project is to provide course members with the opportunity to exercise analytical and critical skills to identify significant business problems and to determine appropriate methodologies for their problem solving strategies by evaluating evidence and reaching evidence-based conclusions. The research project emphasises methodology and rational analysis leading to rational conclusions and clear recommendations.

On completion of the Research Project course members will be able to:

  • Create and develop objectives relevant to the solution of one, or a number of related business problems.
  • Critically evaluate the ways in which relevant published literature contributes to a broader understanding of the problem.
  • Identify and apply the methodology necessary for the provision of evidence which is offered as the foundation for conclusions and recommendations.
  • Demonstrate independence, competence and confidence in undertaking detailed research into the nature of and solutions to a major business problem, and in carrying out appropriate referencing.

Course members prepare the Research Project by independent study. Each will have a research supervisor for advice and for the discussion of problems arising in the preparation of the Project. As a preparation for the Research Project course members undertake a research skills module and workshops in research methodology. Thus, much of the preparatory work will have been completed and the proposal for the Project approved prior to commencement of the Research Project.

Course members will be expected to submit a Project of between 15-20,000 words. The Project will contain stated objectives, an evaluation of existing literature, an analysis of the research methods employed, and a lucid and scholarly presentation of evidence and policy recommendations. The Project should reference all sources of information and contain a bibliography of relevant literature.

The University of Wales was founded by Royal Charter in 1893 and is now one of the UK’s largest universities as the degree-awarding body for over 70 higher education institutions in the UK and overseas through its successful and highly regarded international validation operation.

As one of the institutions validated by The University of Wales, Greenwich School of Management are committed to delivering the highest quality postgraduate degrees whilst adhering to the strict standards regularly assessed and evaluated by the University Validation Board.

The University validation scheme helps foster links between countries all over the world as well as many of the higher education institutions in the UK through its academic collaborations and partnerships such as here at Greenwich School of Management in London. By working with institutions such as GSoM, that share the university’s academic vision, the University of Wales have generated an international network of alumni in positions of influence in a variety of academic disciplines. The number of students from all over the world, pursuing University of Wales degrees is more than 80,000, and their studies cover almost the full range of subjects.

As the UK’s second largest degree-awarding body, University of Wales validated programmes offer students an internationally recognised and established education of the highest standard.

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