BBA Dual Major in Management and Economics
The Bachelor of Business Administration (BBA) dual major in Management and Economics is a popular choice for management students who wish to develop an appreciation of the theory and application of business economics. Economics is fundamental to the understanding of how organisations operate in the market economy. Students majoring in this subject will develop an in-depth knowledge of the inter-relationship of both the macro and micro functions of economic theory and how managers can use this information in developing successful strategies for their organisations.
In addition to the taught elements of the Bachelor of Business Administration undergraduate degree, students have the opportunity to visit the main campus in the United States, where they can participate in a number of seminars which in-turn are assessed by both written and oral examinations. This affords the opportunity for students to experience Northwood University’s excellent facilities and world class faculty.
Specialised Subjects - Taught and assessed by Greenwich School of Management
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B107 Microeconomics
Module Description
Output decisions, resource allocation, economic organisation
and policy formulation, cost structures and market classification,
supply and demand relationships, pricing of productive resources,
opportunity cost optimisation.
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B481 Macroeconomics
Module Description
Determinants of aggregate demand, prices, output, income
investment and employment, objectives and consequences of
government economic policy, nature of balance of payments,
law of comparative costs and the economic determinants of
international trade.
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D106 Quantitative Methods
Module Description
The application of quantitative methods to problem
resolution in business, types of business problems that can be
solved through the application of quantitative methods, practical
applications, the nature, scope and limitations of quantitative
methods.
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E305 International Economics
Module Description
Economics and Nation States, changing leadership and trade
policy, supply and demand in the global setting, trade and
specialisation, alternative trade theories, foreign investment,
multinationals, trade blocs, cartels, income and foreign exchange,
international lending and world debt.
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EC603 Monetary Theory
Module Description
An introduction to monetary policy and the fundamentals of
voluntary exchange in free markets. The background and
application of monetary policies are covered in depth, including
the origin of money, credit, the nature and implications of
inflation and the application of monetary and fiscal policy.
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EC604 Economics and Social Policies
Module Description
Cause and effect comparisons of the impact of economic
policies on social structures and those of social structures on
economic progress, econometric comparisons, welfare policies,
intervention and redistribution, social development, transition of
command economies to free markets.
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G100 Economic Geography
Module Description
International distribution of resources and economic
activities, regional specialisation, impact of physical environment
on economic strengths and weaknesses, international
distribution of human resources and skills, influence of local
culture on economic specialisation and trade.
Core Modules - Taught and assessed by Greenwich School of Management
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B101 Fundamentals of Accounting
Module Description
Introduction to Accounting, purposes and functions of
Accounting, bookkeeping procedures, preparation of working
papers and financial statements, accounting procedures in
different forms of business, trial balances, basic profit and loss
statements and the structure of the balance sheet.
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B103 Business Law
Module Description
Sources and administration of business law, particularly that
relating to property, trusts, contract, tort and agency, common
law and equity, legal and equitable rights, scope of legislation and
case law, construction of contracts, breach of contract and
remedies, misrepresentation, law of employment.
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B104 Principles of Marketing
Module Description
An introduction to the basic concepts of marketing, the
nature and purpose of marketing within an organisation,
objectives and policy formulation, marketing organisation,
strategy and tactics, the marketing interface with other business
functions, products, markets, distribution and promotion.
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B106 Business organisation
Module Description
Forms of business organisation, implications of limited and
unlimited liability, acquisitions and mergers and amalgamations,
ownership and control, public sector organisations, size and
efficiency, factors affecting and limiting growth, diversification
and specialisation, technology and business organisation.
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B110 Business Management
Module Description
Problems and practices of management, functions and
responsibilities, strategic planning and decision making, authority
and accountability, delegation of authority, objective selling and
controlling, organisation structures, hierarchical, matrix and
products structures, managerial problems of small organisations,
social responsibilities of management.
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B112 Business English
Module Description
The use of effective English in the business context,
understanding and paraphrasing complex business texts, report
writing and composition of business letters, use of colloquial
English, communication processes, memoranda, formal policies,
oral communications.
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B113 Business Communications
Module Description
Channels and modes of communication in organisations,
nature of written and oral communications, barriers to effective
communication, technology and communications, symptoms of
poor communication, communication as a tool of management,
common faults in the communication process, customer
communications.
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B207 Production and Operations Management
Module Description
Scope of operations in manufacturing and service industries,
scheduling and controlling, relating designs to operational and
marketing requirements, importance of team working, measuring
work performance, quality control, network analysis, critical path
scheduling, product and service lifecycles.
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B227 Financial Management
Module Description
Sources of finance, capital structure, financial forecasting and
appraisal, financial ratios, implications of takeovers and mergers,
management of working capital, gearing, international issues,
currency transactions, time values, valuation of stocks and
shares, annuities, borrowing strategies.
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B301 Corporate Strategy
Module Description
The nature of strategic decision making, identification and
analysis of factors influencing the resolution of strategic issues
in organisations, demonstration through case studies as to how
strategic decisions are taken and their impact on different parts
of the organisation.
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B310 Human Resource Management
Module Description
The role of HRM and its importance throughout a company,
organisation of human resources, line and staff, span of control,
job design, job enrichment, morale and motivation, sources of
conflict, communication, consultation, culture, managing a
unionised workforce, creating a sense of identity.
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B314 Business Mathematics
Module Description
Basic techniques of mathematical analysis for business
decision making, use of mathematics in rates, taxes and foreign
exchange, simple and compound interest, depreciation and
amortisation, stock exchange calculation, price, income and
yield, presentation of business data in mathematical terms.
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B488 Information Systems Management
Module Description
The central role of information in organisations and the
development of systems to provide the information required.
The application of information systems to elements of
management theory
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C101 Group Dynamics
Module Description
An outline to the background of the increase of innovative
activities within team contexts in organisations, understanding
team and group dynamics, factors contributing/detracting from
high performance team building, critical elements of personal,
inter-team and intra-team communication.
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C104 Business Decision Making
Module Description
Analytical and decision-making methods and techniques based
on the relationship between the organisation, the market and
the financial conditions of business. Case studies are used to
demonstrate the critical nature of pre-decision activity.
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C201 Sales Management
Module Description
Management and control of the selling process within a
company, identification of selling activities appropriate for
particular businesses and business situations, effectiveness of
sales methods, interface between sales and the marketing and
advertising functions, effects on turnover and profit.
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G243 Sociology
Module Description
The sociological method and perspective, nature of
explanation in the social sciences, historical context of the
development of sociology, major current sociological
perspectives, application of scientific methods in sociology,
major social problems and the views of sociological authorities.
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G244 Introduction to Computing
Module Description
Nature and scope of computer hardware, input and output
devices, document reading equipment, date transmission systems,
basic analysis and design of systems, computer languages,
programming, software, use of computers in production, finance,
accounting, and marketing.
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G247 Statistical Analysis
Module Description
Use of quantitative techniques in gathering and presenting
business information, survey methods, questionnaire design,
sampling methods, interviews, tabulation, frequency distribution,
averages and dispersion, forecasting, correlation and regression,
time series analysis, index numbers, probability
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G248 Business Environment
Module Description
Economic environment, the world economy and the
interrelationship between markets, fiscal and monetary policy,
interest rates, technology and business, taxation, social and
political environment, impact of government on business, legal
environment, environmental factors leading to change.
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G250 Total Quality Management
Module Description
This course covers the nature of Total Quality Management
as a means of achieving organisational success, and also
examines the relationship between Total Quality Management
and management culture, quality in customer relations,
operations and strategic planning.
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G307 Risk Management
Module Description
Introduction to risk management, levels of information,
sources of risk, risk analysis, determining critical risk factors,
forecasting, rate increase reduction, funds requirement and
synchronisation, schedule slippage, economic life span,
quantifying, influencing and controlling risk factors.
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G403 Entrepreneurship
Module Description
The process of venture creation within and external to
organisations, market niches, gaps and opportunities,
entrepreneurial skills, venture evaluation, business planning
elements of entrepreneurial ventures, ownership, management,
control and technical issues.
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G425 Management of Innovation and Change
Module Description
Nature, causes and organisational effects of change, human
consequences of change, the nature of innovation, employee
involvement in innovation, barriers to change, selecting
alternative paths, reconciling financial and commercial pressures,
management of new projects and ventures.
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G428 Project Management
Module Description
Feasibility assessment, cost estimation, time projection and
critical deadlines, contract tenders, supply procurement
planning, just-in-time procedures, work scheduling, critical path
analysis, quality management, key activity management, progress
chasing, project monitoring and appraisal.
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H102 Anthropology and Cultural Behaviour
Module Description
An analysis of the backgrounds, cultures and customs of
differing peoples and nations, the nature and effect of global
development, human welfare indicators, the effects of
globalisation on attitudes to the developed market economies,
changes since the cold war era, current developments.
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H107 Management Case Studies
Module Description
Examination of case studies to give practical illustrations of
managerial problems relating to particular parts of organisations
and to organisations as a whole, both within the organisation
and externally. Development of students' skills in analyzing
problems and providing appropriate recommendations.
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P102 Philosophy
Module Description
An introduction to philosophical thinking and its application
to current management methods. The course covers the
philosophy of mind, philosophy of mathematical and scientific based
thinking, epistemology, political philosophy and accepted
socialist, feminist and ecological philosophy issues.
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P207 Business Ethics and the Environment
Module Description
An analysis of ethical and ecological issues facing managers of
organisations, pressures from public opinion and lobby groups,
current responses to ethical and ecological issues, case-studies
of organisational involvement in key ethical and ecological areas,
sustainable development issues.
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P402 Business Presentation Skills
Module Description
Identifying and developing the skills needed for effective
business presentation, initial contact and relationship building
prior to presentation, assessing the needs of target audiences,
acquiring knowledge for specific presentations, tailoring content
to the recipient, non-verbal communication, evaluation and
follow-up.
Independent Study Courses - Assessed by Northwood University
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ECN311 Economic History
Module Description
A study of significant periods and development in the
evolution of economic activity in the U.S. with special emphasis
on the place of the American business community and its
relationship to the world economy from 1776 to date.
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ECN341 Comparative Economic Systems
Module Description
An analysis of the various systems of economic organisation;
comparison of socialist methods of economic management with
the operations of the market economy; overview of the current
economics of selected nations.
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ECN400 International Trade
Module Description
Examines the bases of trading among nations with emphasis on
resources, foreign exchange, balance of payments, investments,
tariffs, import quotas, export controls, nationalism, free trade,
protectionism and the institutions aiding in world trade.
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ENG320 Report Writing
Module Description
The study and practice of composing various types of
business reports, including analytical, progress, letter and short
reports. Proposal writing, thesis composition and professional
techniques are also stressed.
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MGT312 Applied Management
Module Description
Application of current entrepreneurial and intrapreneurial
concepts and management techniques to actual situations. A
project is developed in which each student analyzes the
management structure of a different enterprise. Attention is also
paid to creativity, innovation and ad hoc teams.
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PHL401 Philosophy of American Enterprise
Module Description
This course emphasises on the development and methods of
American capitalism; nature, origins and evolution of private
property and free markets in agriculture, industry, trade and
finance with special reference to the United States.
Seminars & Examinations - Conducted at Northwood University, USA
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MGT479 Seminar I
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MGT480 Seminar II
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MGT490 Comprehensive Written/oral Examination
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