Module Description
An introduction to the basic concepts of marketing, the nature and purpose of marketing within an organisation, objectives and policy formulation, marketing organisation, strategy and tactics, the marketing interface with other business functions, products, markets, distribution and promotion.

Module Description
The role and development of Market Research, methodologies, primary and secondary research, sampling techniques, questionnaire design, survey planning, interviewing, qualitative research and attitude research, test marketing, data handling and interpretation, statistics reporting and analysis.

Module Description
Nature and purpose of public relations, scope of PR, planning PR campaigns, setting objectives and goals, cost effectiveness, media selection, budgeting, forms of PR news releases, feature articles, multimedia house journals, presentations, ethics and professional codes, legal controls.

Module Description
Management and control of the selling process within a company, identification of selling activities appropriate for particular businesses and business situations, effectiveness of sales methods, interface between sales and the marketing and advertising functions, effects on turnover and profit.

Module Description
Overview of marketing in relation to the provision of goods and services to both private and government sector businesses and industries. Specific concepts relating to raw and semi processed materials and industrial goods and components are covered, together with those relating to services to industry.

Module Description
An introduction to branding and the principles of brand management. The brand equity concept and valuation of brands and expansion of successful brands will be studied.

Module Description
Structure of advertising, role of advertising in society, advertising as a method of marketing through social communication, methods of advertising, advertising campaigns, effective planning and advertising production as a means of achieving objectives outlined in marketing or business plans.

Module Description
Introduction to Accounting, purposes and functions of Accounting, bookkeeping procedures, preparation of working papers and financial statements, accounting procedures in different forms of business, trial balances, basic profit and loss statements and the structure of the balance sheet.

Module Description
Sources and administration of business law, particularly that relating to property, trusts, contract, tort and agency, common law and equity, legal and equitable rights, scope of legislation and case law, construction of contracts, breach of contract and remedies, misrepresentation, law of employment.

Module Description
Forms of business organisation, implications of limited and unlimited liability, acquisitions and mergers and amalgamations, ownership and control, public sector organisations, size and efficiency, factors affecting and limiting growth, diversification and specialisation, technology and business organisation.

Module Description
Output decisions, resource allocation, economic organisation and policy formulation, cost structures and market classification, supply and demand relationships, pricing of productive resources, opportunity cost optimisation.

Module Description
Problems and practices of management, functions and responsibilities, strategic planning and decision making, authority and accountability, delegation of authority, objective selling and controlling, organisation structures, hierarchical, matrix and products structures, managerial problems of small organisations, social responsibilities of management.

Module Description
The use of effective English in the business context, understanding and paraphrasing complex business texts, report writing and composition of business letters, use of colloquial English, communication processes, memoranda, formal policies, oral communications.

Module Description
Channels and modes of communication in organisations, nature of written and oral communications, barriers to effective communication, technology and communications, symptoms of poor communication, communication as a tool of management, common faults in the communication process, customer communications.

Module Description
Scope of operations in manufacturing and service industries, scheduling and controlling, relating designs to operational and marketing requirements, importance of team working, measuring work performance, quality control, network analysis, critical path scheduling, product and service lifecycles.

Module Description
Sources of finance, capital structure, financial forecasting and appraisal, financial ratios, implications of takeovers and mergers, management of working capital, gearing, international issues, currency transactions, time values, valuation of stocks and shares, annuities, borrowing strategies.

Module Description
The nature of strategic decision making, identification and analysis of factors influencing the resolution of strategic issues in organisations, demonstration through case studies as to how strategic decisions are taken and their impact on different parts of the organisation.

Module Description
The elements of International Business, including the distribution of resources, the balance of payments, import and export controls, nationalism, protectionism and regional and global trade organisations, associations and treaties.

Module Description
The role of HRM and its importance throughout a company, organisation of human resources, line and staff, span of control, job design, job enrichment, morale and motivation, sources of conflict, communication, consultation, culture, managing a unionised workforce, creating a sense of identity.

Module Description
Basic techniques of mathematical analysis for business decision making, use of mathematics in rates, taxes and foreign exchange, simple and compound interest, depreciation and amortisation, stock exchange calculation, price, income and yield, presentation of business data in mathematical terms.

Module Description
Determinants of aggregate demand, prices, output, income investment and employment, objectives and consequences of government economic policy, nature of balance of payments, law of comparative costs and the economic determinants of international trade.

Module Description
The central role of information in organisations and the development of systems to provide the information required. The application of information systems to elements of management theory

Module Description
An outline to the background of the increase of innovative activities within team contexts in organisations, understanding team and group dynamics, factors contributing/detracting from high performance team building, critical elements of personal, inter-team and intra-team communication.

Module Description
Analytical and decision-making methods and techniques based on the relationship between the organisation, the market and the financial conditions of business. Case studies are used to demonstrate the critical nature of pre-decision activity.

Module Description
International distribution of resources and economic activities, regional specialisation, impact of physical environment on economic strengths and weaknesses, international distribution of human resources and skills, influence of local culture on economic specialisation and trade.

Module Description
The sociological method and perspective, nature of explanation in the social sciences, historical context of the development of sociology, major current sociological perspectives, application of scientific methods in sociology, major social problems and the views of sociological authorities.

Module Description
Nature and scope of computer hardware, input and output devices, document reading equipment, date transmission systems, basic analysis and design of systems, computer languages, programming, software, use of computers in production, finance, accounting, and marketing.

Module Description
Use of quantitative techniques in gathering and presenting business information, survey methods, questionnaire design, sampling methods, interviews, tabulation, frequency distribution, averages and dispersion, forecasting, correlation and regression, time series analysis, index numbers, probability

Module Description
Economic environment, the world economy and the interrelationship between markets, fiscal and monetary policy, interest rates, technology and business, taxation, social and political environment, impact of government on business, legal environment, environmental factors leading to change.

Module Description
This course covers the nature of Total Quality Management as a means of achieving organisational success, and also examines the relationship between Total Quality Management and management culture, quality in customer relations, operations and strategic planning.

Module Description
Introduction to risk management, levels of information, sources of risk, risk analysis, determining critical risk factors, forecasting, rate increase reduction, funds requirement and synchronisation, schedule slippage, economic life span, quantifying, influencing and controlling risk factors.

Module Description
The process of venture creation within and external to organisations, market niches, gaps and opportunities, entrepreneurial skills, venture evaluation, business planning elements of entrepreneurial ventures, ownership, management, control and technical issues.

Module Description
Nature, causes and organisational effects of change, human consequences of change, the nature of innovation, employee involvement in innovation, barriers to change, selecting alternative paths, reconciling financial and commercial pressures, management of new projects and ventures.

Module Description
Feasibility assessment, cost estimation, time projection and critical deadlines, contract tenders, supply procurement planning, just-in-time procedures, work scheduling, critical path analysis, quality management, key activity management, progress chasing, project monitoring and appraisal.

Module Description
An analysis of the backgrounds, cultures and customs of differing peoples and nations, the nature and effect of global development, human welfare indicators, the effects of globalisation on attitudes to the developed market economies, changes since the cold war era, current developments.

Module Description
Examination of case studies to give practical illustrations of managerial problems relating to particular parts of organisations and to organisations as a whole, both within the organisation and externally. Development of students' skills in analyzing problems and providing appropriate recommendations.

Module Description
An introduction to philosophical thinking and its application to current management methods. The course covers the philosophy of mind, philosophy of mathematical and scientific based thinking, epistemology, political philosophy and accepted socialist, feminist and ecological philosophy issues.

Module Description
An analysis of ethical and ecological issues facing managers of organisations, pressures from public opinion and lobby groups, current responses to ethical and ecological issues, case-studies of organisational involvement in key ethical and ecological areas, sustainable development issues.

Module Description
Identifying and developing the skills needed for effective business presentation, initial contact and relationship building prior to presentation, assessing the needs of target audiences, acquiring knowledge for specific presentations, tailoring content to the recipient, non-verbal communication, evaluation and follow-up.

Module Description
Examines the bases of trading among nations with emphasis on resources, foreign exchange, balance of payments, investments, tariffs, import quotas, export controls, nationalism, free trade, protectionism and the institutions aiding in world trade.

Module Description
The study and practice of composing various types of business reports, including analytical, progress, letter and short reports. Proposal writing, thesis composition and professional techniques are also stressed.

Module Description
Application of current entrepreneurial and intrapreneurial concepts and management techniques to actual situations. A project is developed in which each student analyzes the management structure of a different enterprise. Attention is also paid to creativity, innovation and ad hoc teams.

Module Description
This course addresses global issues that challenge today’s international marketer while defining concepts relevant to all marketers. It explores the global enterprise environment, export and import practices, the international legal environment, global market research and promotion, global marketing management and the financial requirements for global marketing.

Module Description
This course builds on the previous classes in marketing principles and marketing research. This is a course which includes development of a market plan and managerial analysis of marketing policy, strategy, organisation, administrative structures to facilitate the marketing function, procedures in demand analysis, product planning policy, pricing and physical distribution. Emphasises the integration of these marketing activities and its planning and direction.

Module Description
This course emphasises on the development and methods of American capitalism; nature, origins and evolution of private property and free markets in agriculture, industry, trade and finance with special reference to the United States.